asket founders

06418 September 2020

Buy less, but better

Jakob Dworsky and August Bard Bringeus, Asket founders

Asket is the fashion brand that doesn’t want you to buy clothes. The company was set up in 2014, and it focuses on a permanent collection of a few beautifully designed and very well made garments. There are no seasons, no sales, no gimmicks, no fads. The manifesto is simple: buy less, buy better, and keep it longer.

In this episode, the boys talk about their first impressions of one another; their love of crayfish and schnapps; why the word ‘sustainability’ is rubbish; and how a year-long odyssey to design a single t-shirt nearly drove them mad.