Asket is the fashion brand that doesn’t want you to buy clothes. The company was set up in 2014, and it focuses on a permanent collection of a few beautifully designed and very well made garments. There are no seasons, no sales, no gimmicks, no fads. The manifesto is simple: buy less, buy better, and keep it longer.
In this episode, the boys talk about their first impressions of one another; their love of crayfish and schnapps; why the word ‘sustainability’ is rubbish; and how a year-long odyssey to design a single t-shirt nearly drove them mad.