
What on earth is an NFT? A primer on the art world’s latest bubble
Who would pay $200,000 for an MP4 of LeBron James dunking? Enter the gently irrational world of the NFT...
- Words by: Joseph Bullmore

Who would pay $200,000 for an MP4 of LeBron James dunking? Enter the gently irrational world of the NFT...
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Who would pay $200,000 for an MP4 of LeBron James dunking? Enter the gently irrational world of the NFT...
To receive the latest in style, watches, cars and luxury news, plus receive great offers from the world’s greatest brands every Friday.

If the art market didn’t exist, you’d struggle to make it up. Too silly, your editor would say; people just don’t behave like that. Viewed from any sort of distance at all, the groaning, rickety artifice seems like one big, bizarre in-joke; a spaghetti junction of back-slapping contacts, racketeering gallerists and pretentious drop outs, post-rationalising meaning into an ironic photo collage where Linsday Lohan appears to be the Queen, only everyone is also a dog. It’s an avant garde theatre show, where lithe men in good suits at august establishments with expensive townhouses tell you that a really quite ugly and not very nice thing is actually really quite lovely and very brilliant indeed, and also $26.6 million. But thus far, at least, you could just about keep up. There was some logic to this dramatic universe, no matter how fantastical or twisted or self-reflexive. It was like Star Trek, or perhaps Game of Thrones. I get it, fine — you have fun. But I’ll leave you to it, if that’s okay. Too many dragons.
If the art market didn’t exist, you’d struggle to make it up. Too silly, your editor would say; people just don’t behave like that. Viewed from any sort of distance at all, the groaning, rickety artifice seems like one big, bizarre in-joke; a spaghetti junction of back-slapping contacts, racketeering gallerists and pretentious drop outs, post-rationalising meaning into an ironic photo collage where Linsday Lohan appears to be the Queen, only everyone is also a dog. It’s an avant garde theatre show, where lithe men in good suits at august establishments with expensive townhouses tell you that a really quite ugly and not very nice thing is actually really quite lovely and very brilliant indeed, and also $26.6 million. But thus far, at least, you could just about keep up. There was some logic to this dramatic universe, no matter how fantastical or twisted or self-reflexive. It was like Star Trek, or perhaps Game of Thrones. I get it, fine — you have fun. But I’ll leave you to it, if that’s okay. Too many dragons.
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Discover the perks of being a member
| Clubhouse Membership | |
|---|---|
| Two Magazines per yearDelivered to your door | |
| Full Access to Paywall contentAccess to all member-only online features | |
| Membership Cardto redeem all the perks. | |
| Members Invites to Exclusive Eventsto private Clubhouse events | |
| Weekly newsletter Straight to your inbox | |
1 year £39.99 Equivalent to £3.33/month |
