What’s in a name? Not much, when it comes to the titans of tech. Amazon — that sprawling, ravenous, emissions-pumping high street killer — certainly lacks the natural harmony of its namesake rainforest. Uber is far from “super”, and often distinctly un-German in its efficiency. Twitter is not so much a cute chirrup as a howling, vomiting vortex. And Apple hasn’t sold a piece of fruit in years.
But the Ant group? Now that’s a true misnomer. Ants, though punchy and peppy, are small things by anyone’s reckoning. But the company that bears its name is not small, or titchy, or scurrying for scraps — it’s a blue whale; a diplodocus; a huge, swirling, sky-darkening swarm of starlings. And it’s set to IPO — the biggest in history — on November 5. Here’s what you need to know about the new(ish) behemoth on the block.
Early days: out of Alibaba’s cave
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