In this, the Digital Age of the iPhone, iPlayer, iEverything and the Daily Mail, it’s near impossible for anyone or any brand to keep a secret – Cheryl Cole heard she was pregnant before she even knew she was. It’s therefore hard to believe that Land Rover, a universal name under an incessant media microscope, has been able to keep the launch of a new Range Rover model clandestine from prying eyes.
In fairness, Land Rover has had the perfect guise. While petrolheads have been looking east, speculating as to what will fill the vast chasm where once the mighty Defender dug in its brutish off-road tread, the engineers have been toiling away in the west, working on the fourth member of the Range
Rover family: the Velar.
The Velar hangs from the luxury branch of the Land Rover baobab tree, designed to fill the ‘white space’ between the Range Rover Sport and the Evoque. Having dominated the SUV world, introducing a mid-size iteration was the next logical step. It is projected to
emulate the Evoque’s success, which has been instrumental in growing Land Rover’s global sales.
The Velar is a nod to Land Rover’s prestigious bloodline, as the original Range Rover prototypes of 1969 were known by the same name – it is Italian for ‘veil’ or ‘shroud’, which, given the nature of the reveal, is rather apt. It enters the market as competition to the likes of the Porsche Macan, the BMW X6 and the Mercedes-Benz GLE Coupé.
Although at first glance the contrasts to its siblings are acute, the Velar does feature several unique character traits. This is the classic middle child: more daring and genetically-blessed than the eldest, but not as wild and overly-confident as the youngest (there’s no convertible roof for the Velar in the
pipeline just yet). It is easily one of the best-looking cars from the marque, with a finish of elegant refinement that has been achieved through the Land Rover belief in ‘reductionism’.
Not only does it look great, it’s also the most aerodynamically-efficient car to come from the Solihull factory, meaning it’s very economically-minded given that it can shift from still to 60 in 6.7 seconds, and certainly isn’t in line to be the next
global warming scapegoat.
The usual qualities we have come to know and love (and expect, to be honest) from Land Rover all feature on the spec sheet: the unparalleled off-road capability; the smooth ride; thorough attention to detail; and head-turning beauty. But it’s inside, in the ‘calming sanctuary’, that it gets really exciting. This is the most advanced and intuitive model Land Rover has ever made, with a Touch Pro Duo infotainment
system running through two 10-inch HD touchscreens, Driver Condition Monitoring, matrix-laser LED headlights and deployable door handles. Luxury blends flawlessly with modernity – it has Gerry McGovern’s creative genius all over it.
The Velar starts at £44,830. For more information, visit Land Rover here.
This article was taken from our March/April issue. Subscribe to the magazine here.