

The 50 best British brands of 2025
From Land Rover to Barbour, these are the finest quality companies the UK has to offer
Words: Gentleman's Journal
As well as being home to some of the world’s most influential gentlemen, Britain has produced a large number of the greatest brands in the world. Some are heritage heavy-hitters that you know and love while others are smaller, lesser-known manufacturers that the most discerning gentlemen swear by, but we think every man – nay, human – should have on their radar.
Size and status aside, what the brands on this list do share is a commitment to craft. They honour centuries-old skills and techniques – be they hand-picking grapes or hand-stitching shirts; Goodyear welting shoes or blending scents – while constantly innovating and evolving to maintain excellence.
So, without further ado, let's dive in. From motoring and menswear to fine wines and fragrances, here are the 50 best brands our fair nation has to offer…
Ascot Racecourse, backbone of British horse racing
Founded in 1711 by Queen Anne, who dubbed it an ideal place for "horses to gallop at full stretch", Ascot continues to host the very best that racing has to offer. Its 26 annual racedays are attended by guests from all over the world, but it's not just racing that Ascot plays host to: a year-round calendar features everything from art fairs to weddings.
Asprey, purveyor of luxury lifestyle goods
Launched in 1781, Asprey covers myriad departments in the premium-lifestyle sector, specialising in jewellery, silverware, high-tone home goods, leather accessories, watches and fragrances. These beautiful objects have made the luxury British retailer a go-to for generous gift-giving occasions, or for times when you want to enhance your wardrobe and abode with luxurious yet subtle upgrades. The notable client base includes members of royalty, heads of state and revered actors.
Aston Martin, engineer of international acclaim
Founded by Lionel Martin and Robert Bamford, Aston Martin has been an icon of the British automotive industry since 1913. Gaining initial fame in the 1950s for its grand touring models, the brand shot to global popularity with the 1964 release of Goldfinger, cementing the suave and stylish status that the brand has upheld ever since.
Barbour, creator of enduring outerwear

Given Britain’s fixation with the weather, it makes sense that many of its most celebrated clothing labels take the mercurial climes into account when creating items. Chief among these ventures is Barbour, the perennially popular brand that has become synonymous with rural style and countryside dressing, and has thus found its way into the wardrobes of festival-goers, outdoors enthusiasts, the front-row crowd and royals.
Dame Margaret Barbour, Chair: “Barbour is a 5th-generation-family-owned brand and we pride ourselves on our quality, durability, attention to detail and fitness for purpose in everything we do. Through our Wax for Life initiative, we encourage our customers to extend the life of their products through re-waxing and repairs and by upcycling their jackets through our Barbour Re-Loved programme. To be recognised by Gentleman’s Journal as one of the top 50 British brands is a tremendous accolade and testament to all of our employees’ continued hard work.”
Belstaff, outerwear innovator
A bastion of Britishness, Belstaff has been going since 1924 when it was founded by Eli Belovitch and his son-in-law Harry Grosberg in Longton, Stoke-on-Trent. Built on 100 years of outerwear excellence and innovation, Belstaff has a rich history that spans generations, and in turn has won a legion of fans. It began with waterproof garments such as army shirts and leggings, and went on to create clothing for the special forces during World War Two. In the 1950s it began manufacturing motorcycle jackets, one of which was the Trialmaster, which was launched in 1959 and is its hero product. By the 1970s, Belstaff was high up in the mountains of Pakistan, and its mountaineering era peaked. The 1990s came with challenges, no less the recession, but Belstaff remained true to its aesthetic and its fans, whether bikers, mountaineers or fashionheads, held the brand up. In 2024 Belstaff celebrated its 100th anniversary, proving its worth as one of Britain’s most durable brands.
Bennett Winch, purveyor of the finest in British luggage
Established just under a decade ago in a flurry of zips, poppers and luxury leather, Bennett Winch proceeded with one simple aim. It promised that each product the label designed and created would be an item of luggage that had been missing from their lives up until that point. And, not only has the brand succeeded, but it has done so while keeping the thing completely British; designing in Farringdon, bringing its ideas to life in a factory in Carlisle and selling them on that bastion of traditional menswear; Savile Row.
Robin Winch, Co-Founder: “We’re honoured to have once again made the cut and be featured here by Gentleman’s Journal alongside so many Great British Brands we admire and respect. The last 9 years have been an amazing journey and we look forward to still hopefully holding a firm spot many years from now, not only on this list but also in the minds of customers when they think about luggage and accessories brands with integrity who craft heirloom quality products.”
Bentley, marque of future-facing cars

With a long-standing racing legacy and six Le Mans wins to its name; Bentley has a rich heritage of automotive excellence. Headquartered in Crewe, the brand makes no plans to rest on its laurels, and its Beyond100+ strategy pledges to become fully carbon neutral, from its factory to its cars, by 2030.
Wayne Bruce, Chief Communications and DE&I Officer: “We are delighted to be recognised for a second consecutive year by the readers of The Gentleman’s Journal as part of this remarkable collection of Great British brands. Since W.O. Bentley founded the marque in 1919, our family has grown to over 4,000 exceptional colleagues - each dedicated to carrying forward his vision which continues to shape Bentley’s values, actions, and ambitions. On behalf of the entire Bentley family, we are immensely proud of our enduring commitment to craftsmanship, pioneering technology, and exceptional performance for over a century. Bentley is currently undergoing the most significant self-funded transformation in its history, and we can't wait to share with you what we have in store for the future.”
Berry Bros. & Rudd, merchant of fine wine
Undoubtedly the most famous wine merchants in the world, Berry Bros. & Rudd has been a purveyor of fine wines and spirits since the eighteenth century. From humble beginnings as a coffee shop in 1698, Berry Bros. & Rudd still occupies its No. 3 St James’s Street headquarters but has grown to have offices in Tokyo, Singapore and Hong Kong, two Royal Warrants, and more wine accolades than you can shake a corkscrew at.
Boodles, heritage jeweller of the highest regard
Founded in Liverpool in 1798, Boodles has been adding glitz and glamour to its customers’ lives for four centuries. And what sparkling centuries they’ve been. Experts in trophy-making, silversmithing and the sourcing of rare and precious gemstones, there are few jewellers more revered and respected in the entire world than British-born Boodles.
Bremont, producer of robust British watches
Proudly operating as the only end-to-end watch manufacturer in the UK, Bremont has been committed to crafting functional timepieces since 2002. Named for a French farmer who assisted founders Nick and Giles English in a moment of aviation related emergency in the 1990s, the brand is dedicated to quality mechanical movements and craftmanship in addition to supporting the British Military through various special projects and charitable initiatives.
Burberry, heritage outerwear icon
Instantly recognisable for its signature check pattern, Burberry is a brand that has become synonymous with British style. Its founder Thomas Burberry – then a 21-year-old former draper’s apprentice – launched the brand in 1865 with a vision of enabling people to move freely (and stylishly) outdoors in the British weather. His development of the world’s first breathable and waterproof fabric, gabardine, revolutionised rainwear, appeared on the backs of the special forces in World Wars, and remains at the heart of British outerwear.
Today Burberry stands as Britain’s most recognisable brand. Now under the rule of its creative director, Yorkshireman Daniel Lee, Burberry is championing the eccentricities of being British and it has become synonymous with its brilliant campaigns featuring Great British faces from Joanna Lumley and Kate Winslet to Naomi Campbell and Nicholas Hoult.
Cecil Wright, boutique yacht brokerage
Known most recently for chartering the world’s finest superyacht, Kismet, Cecil Wright has become one of the most respected boutique yacht brokerages in the world. Renowned for their meticulous attention to detail and unwavering devotion to their clients, Founder, Chris Cecil-Wright’s mantra of “fewer clients, serviced better” has allowed Cecil Wright to go from strength to strength and truly make waves within the industry.
Cheaney, crafter of classic leather shoes
During the first 80 years of business, the Cheaney factory made shoes exclusively for some of the finest retailers around the world, branded to their individual company requirements. Thankfully, in 1964, the founder’s grandson decided to build up the Cheaney name itself – and the Northamptonshire factory has been creating leather-lined, Goodyear-welted, hand-crafted shoes that bear their name ever since. Now it’s known for its durable styles, such as the Alfred lace-ups and Hadley penny loafers.
William Church, Joint Managing Director: “As a brand, we are very proud to still be 100% made in England, unchanged since 1886. We are thrilled to be included in Gentleman’s Journal and their Best British Brands as recognition of the highly skilled workforce at our factory who dedicate such a large amount of time and handwork to each pair of shoes. We hope that through sharing this craftsmanship we can ensure the continuation of fine English shoes for generations to come, and we’d like to thank Gentleman’s Journal for championing our craft and our story.”
Church’s, creator of flawless footwear
A legendary linchpin in the shoemaking heartland of Northampton, Church’s has – for at least 150 years – been a go-to label for those seeking out durable and stylish footwear, from flawless Chelsea boots to durable Derbys and well-buffed Oxfords. In recent times, we’ve particularly enjoyed the brand’s lightweight EVA rubber sole that imbues the classic designs with cushion-like comfort and a contemporary feel.
Connolly, designer of motoring-inspired fashion

Beginning as a family business of saddlers and shoesmiths, Connolly has evolved since 1878 to become the renowned supplier of highly finished leather for the automobile industry, providing seat linings for Rolls Royce, Bentley, Jaguar and Aston Martin, as well as the Queen’s coronation carriage and the House of Lords and Commons. The brand moved into fine clothing and accessories in 1995 and continues to deliver only the finest products today.
Isabel Ettedgui, Owner: “We feel very honoured to be included again in Gentleman’s Journal 50 best British brands. Thank you for this recognition, especially as the last year has been a challenge for us and so many independent brands dealing with supply chain chaos and red tape. We love what you do at GJ and your support and take on what makes a brand tick and stand out from the crowd, makes it all worthwhile.”
Crockett & Jones, maker of fine English footwear

Northampton is a place commonly associated with shoemaking, and has been since the Middle Ages. Crockett & Jones is arguably the best in this bastion of footwear, founded in 1879 and remaining wildly popular to this day for their handmade shoes and boots. Signature footwear comprises the Boston loafers, Alex lace-ups and very slick Chelsea 8 boots.
James Fox, Head of Marketing at Crockett & Jones: “Having worked with Harry [Jarman, Editor-in-Chief] and his team since the launch of Gentleman’s Journal, it gives us great pleasure to continue to be recognised by them as a great British manufacturing brand.
“With a slightly longer heritage, Crockett & Jones was founded in 1879, our core ethos and focus remains largely unchanged, much like at the Gentleman’s Journal. All of our Goodyear welted shoes are handmade in the home of English shoemaking, Northampton, as does the founding family who are still at the hands-on helm, a key detail that we don’t plan on changing anytime soon.
“Thank you also to your readers. Our customers and our partners mean everything to us, simply because without that support, long-standing Heritage English manufacturing brands are at the mercy of foreign investment, which may not always be a positive.”
Dunhill, expert in accessories
In an assuming area of North London, Dunhill hones the art of considered craft. Its skilled artisans labour intensely throughout the working day to create the weekend bags, briefcases, wallets, document holders and other gentlemanly accoutrements that make up the exceptional accessories roster of this Great British brand. After a few years of trying out a more modern silhouette, Dunhill is in a new era under the leadership of British designer Simon Holloway, and it has gone back to its roots with the traditional elegance of the Great British male coming through.
Edmiston, luxury superyacht brokers

Edmiston is synonymous with yachting and prides itself on offering a broad range of services across sales, charter, management and new build. Whether you’re looking to invest in the superyacht of your dreams, or charter a yacht for a holiday to remember, the expertful team at Edmiston has you sorted.
Emma Willis, menswear designer extraordinaire
With a factory that sits in the middle of Gloucester in a beautiful 18th century townhouse, Emma Willis is about as British as it gets. The brand creates some of the most luxurious shirts, boxer shorts, pyjamas and dressing gowns in the world; clothes truly fit for a gentleman and bespoke items imbued with heritage that will last you a lifetime. With a London outpost on Jermyn Street, Willis has cemented herself among the greats of the the British manufacturing industry.
Emma Willis: “Thank you GJ for including us in your 50 Best Brands. Your sincere support for British craftsmanship and skills and our charity Style for Soldiers are exemplified in all the support you give us in the beautiful editorials you create. I can’t imagine how I styled my Jermyn Street shop now without the stunning Gentleman’s Journal!”
Ettinger, crafter of unrivalled leather goods
Holding a Royal Warrant from the country’s monarchs is something that every British brand aspires to. Ettinger, among a handful of other purveyors of quality products on this list, have achieved this aim. Founded in 1934, the company has built a reputation almost as strong as its leather goods – one put together carefully and slowly, and likely to last a lifetime as a result. Known best for its bifolds, briefcases and belts, each product that Ettinger produces is cut from the finest leather, which the team sources from all over the world.
Robert Ettinger, CEO: “We were delighted to hear that Gentleman’s Journal has again included Ettinger in its ’50 Best British Brands’. As a family-owned and run business which next year will be celebrating 90 years since my father, Gerry Ettinger, founded the company in London in 1934, we have continued to manufacture our products in the UK throughout whilst many other brands moved overseas.
“The Ettinger factory in Walsall has been in continuous use as a leather factory since 1890 and all our products continue to be hand-made there by our highly skilled craftspeople. We are also very proud to be Royal Warrant holders to HRH The Prince of Wales which enables us to carry his cipher of three feathers on all our products.”
Farlows, seller of the finest fishing and shooting kit
Heading out of the city sometime soon? Let Farlows lend a hand. Supplying some of the greatest fishing equipment and shooting attire since 1840, this iconic Pall Mall staple carries a singular range of high-quality stock that’ll see you through your countryside escape in the most stylish (and practical) way possible. The cotton safari jacket, especially, will take you nicely from city to field.
Floris, master of fine fragrances
A fragrance that’s worthy of a gentleman can be a difficult thing to come by. There’s so much competition out there, with many signature scents coming from the continent or our friends across the pond. But a fragrance in a league of its own – created in the heart of London and epitomising all the class and sophistication of a true gent – is Floris. Each scent is made using traditional techniques at the Floris perfumery located at 89 Jermyn Street in London. What’s more, James Bond creator Ian Fleming favoured the brand for his super-spy, and if it’s good enough for 007, it’s good enough for you.
Joseph Bullmore, Editor of Gentleman’s Journal: “I love that London’s premier perfumer is still run and owned by the same family. Edward Bodenham, current custodian of the Floris family values, has a nose like a bloodhound and an incredible eye for marketing. I’m very fond of the company’s limited edition Islay number, which has some very distinctive peaty notes.”
Fortnum & Mason, seller of the finest foods
Since its early-18th-century origins in St James’s Market, this bastion of great British eating has made some giant gastronomic leaps. In 1738, it invented the Scotch egg – the perfect snack for travellers. In 1886, it introduced the mighty baked bean to Britain. And, in 1922, it provided the food for the Everest expedition – including 60 tins of quail in foie gras and 48 bottles of Champagne. Today, it still sets the benchmark for quality fare.
Gieves & Hawkes, bespoke Savile Row tailor
The coming together of James Watson Gieve and Thomas Hawke, Gieves & Hawkes has been the benchmark of bespoke tailoring and traditional British style since 1771. Sitting proudly at its 1 Savile Row headquarters, the brand has a celebrated history with the British military and has created iconic bespoke pieces for Elizabeth II, Micheal Caine, Ian Fleming and Michael Jackson.
Goodwood, an English estate like no other
The family seat of the Duke of Richmond set in the stunning West Sussex countryside; the Goodwood Estate has set the bar for transforming historical stately homes into successful businesses. Through a myriad of high production events including the Goodwood Festival of Speed, Goodwood Revival, Qatar Goodwood Festival and Goodwoof, the Estate continues to protect its heritage through progressive management and constant pursuit of future-forward opportunities.
Graff Diamonds, jeweller of quality and virtue

When it comes to creating luxury goods, few do it as well as Graff. Not only does the jeweller laser engrave most of its diamonds with a unique Gemological Institute of America tracking number (a feature that allows you to track each stone’s origins), but it also ensures that none of its products are bought or sold in areas where there are conflict diamonds trades.
Francois Graff, CEO: “As a British brand founded in London in 1960, we are proud of our London headquarters and our Mayfair atelier – it is a hive of expertise and innovation, where our designers and master craftsmen consistently strive for perfection. While we now operate on a global level, with over sixty stores worldwide, we remain a family-run, British business.”
Hackett, renowned maker of menswear
As a young man working on Savile Row in the 1960s, Jeremy Hackett was fascinated by traditional British tailoring. It wasn’t long before he opened his first store on the King’s Road, where he sold his own handcrafted garments that fused traditional styles with modern cuts. Now, Hackett’s career has come full circle: his eponymous menswear store is housed at No.14 Savile Row. Today, Hackett has found a balance between expertly-made suiting and slick separates that will see any guy through any day. With over 160 stores in more than 30 countries, Hackett comprises a series of lines including the Hackett No.14 Savile Row, Hackett London, a diverse wardrobe of separates; and Hackett Sport, a new collection launched in 2023 to dress the off-duty Hackett man.
Harrods, legend of Knightsbridge
Covering one million square feet and renowned for its luxury goods and celebrity-endorsed products, Harrods is the closest thing you can get to a retail mecca. Despite the rise of e-commerce, the fact that the green and gold London institute can still attract over 15 million customers a year is a testament to its reputation as the world’s greatest department store.
Henry Poole, celebrated Royal Warrant holder
A favourite within the British royal household (and of Gentleman’s Journal digital cover star Jason Momoa), Henry Poole was the first bespoke-tailoring house to open on Savile Row, and is credited with creating the framework for the dinner jacket. More than two centuries on from its 1806 launch, the label still produces some of the most beautiful garments in the world.
Simon Cundey, Managing Director: “We are delighted to be part of this list. Henry Poole prides itself on the craft of pure bespoke tailoring, this being cloths cut and made in the premises. Since 1806, our quality and service have remained paramount to our clients. Our generations of expertise have been brought together and are still in control by a family-owned tailors today.”
Huntsman, stalwart of Savile Row
Huntsman was founded by Henry Huntsman in 1849, under the name “H. Huntsman & Sons, Gaiter and Breeches Maker”. The house garnered a reputation for dressing the hunting and riding aristocracy of Europe for much of the nineteenth century, and it continues to make equestrian and sporting tailoring today – Henry Huntsman’s very own breeches are still displayed in the company’s Savile Row shop.
INEOS Grenadier, producer of the modern-day off-roader

Kickstarted with the news that Land Rover would be ending production of the original Defender, and named after owner Sir Jim Ratcliffe’s favourite London pub, the INEOS Grenadier is a rugged, go-anywhere off-roader ready for adventure. In an industry that’s seen countless new car companies fail, this marque has defied the odds.
Jo Malone, peerless perfumer

Since Jo Malone opened her first store at 154 Walton Street in London in 1994, the brand has attracted a loyal following that continues to grow. Its expansive portfolio of elegant fragrances encompasses perfumes, candles, diffusers and bath and body products. Unexpected ingredient combinations like mimosa and cardamom and cypress and grapevine make for truly unique scents.
John Bell & Croyden, the one-stop shop for health and wellbeing
Pioneering pharmacist John Bell opened the original John Bell & Croyden pharmacy on Oxford Street in 1798. Today, the company’s flagship resides a few streets away on Wigmore Street, but it remains one of the capital’s finest pharmacies. Offering everything from skincare to dental care, it’s a one-stop shop for health and wellbeing.
Knight Frank, the UK’s leading independent real-estate agency
Founded in 1896, Knight Frank is, simply put, the finest real-estate company we’ve ever worked with. Headquartered in London, the company prides itself on providing personable service and showcasing singular properties. We’re particularly fond of the Knight Frank Private Office, dedicated to advising about and managing the most prime plots of real estate.
Land Rover, icon of British roads (and off-road ventures)
A brand that is so deeply rooted in British heritage and culture that it requires no introduction, Land Rover has been traversing farmland, exploring jungles, navigating warzones and patrolling cities since 1948. Though the iconic Defender might be their most famous model, Land Rover’s foray into hybrid and electric vehicles shows that sustainability and forward thinking are at front-of-mind for the brand for 2025.
Linn, icon of audio

Glasgow-based hi-if brand Linn was founded in 1973, when Igor Tiefenbrun produced the now-iconic Sondek LP12 turntable. Over 50 years later, the company remains the benchmark in home audio, its products encompassing speakers, power amps, streaming players, and of course turntables.
The Macallan, distiller of luxurious single malts

Moray-based distillery, The Macallan, is another sterling example of a brand perfectly balancing heritage with modernity. Despite celebrating its 200th anniversary last year, The Macallan shows no sign of slowing down, partnering with the likes of Cirque Du Soleil and Bentley Motors, and releasing its futuristic TIME: Space Collection to remind us that while it has craftsmanship and knowledge in abundance, it’s certainly not lacking on the innovation front either.
Jaume Ferràs, Creative Director: “2024 witnessed The Macallan’s bicentennial anniversary, marking 200 years of unwavering commitment to creativity and craftsmanship. It was a chance to reflect on the brand’s legacy: past, present and future.
“From the collaboration with Cirque du Soleil, where we brought together the art of whisky making and the spectacle of performing arts to The Macallan Estate, through to the launch of TIME : SPACE – a dual chamber vessel that includes the oldest whisky released by The Macallan at 84 Years Old, as well as a second single malt that marks the first from the brand’s new distillery. This landmark year also saw the release of The Macallan Horizon in collaboration with Bentley Motors, encapsulating both brands’ rich heritage and shared vision for the future.
“It’s been a momentous 200 years. However, there is still so much to come, as we continue to invest in our future – from incredible experiences at The Macallan Estate on Speyside, Scotland, including the dining concept TimeSpirit, to global campaigns that reflect the craft at the heart of our whisky, and of course innovation as we push the boundaries of what is possible.”
Mulberry, of luxury leather bag renown
Founded in 1971 by Roger Saul – who received a £500 cash injection from his mother and named the brand after the trees he’d walk past on the way to school – Mulberry is a British success story. It’s housed in one of the largest stores on Regent Street, with further stores across the country. It’s known for its leather goods, which span the iconic bags such as the Bayswater, and newer styles specifically designed for men, such as sleek Chiltern crossbody.
New & Lingwood, pioneer of expressive loungewear

In 1865, New & Lingwood opened as a ‘gentleman’s outfitters’, and became renowned, in part, for dressing the students of Eton College. It works with some of the finest tailors, mills, shoemakers and weavers found within these shores, using only the toughest of tweeds, the most luscious of leathers, and the smoothest of silks. Alongside the tailoring, the label’s vibrant dressing gowns are a particular joy.
Freddie Briance, CEO: “For 160 years, New & Lingwood has designed and crafted relaxed and refined British menswear. From our atelier on Jermyn Street to our boutiques across London, Eton and New York, we have always sought to uphold the best of British heritage as we evolve with our customers. It is an honour to be numbered among this great list of British brands.”
Nyetimber, maker of English sparkling wine

Every gent’s drinks cabinet should be stocked with Scotch, a few racks of great red, and, for when the occasion strikes, a beautiful bottle or two of Nyetimber. For more than 35 years, the label – whose vineyards are in Sussex, Hampshire and Kent – has been producing England’s finest sparkling wine, and its refined, elegant profile has made it a premium choice for flutes across the country.
Cherie Spriggs, Head Winemaker: “At Nyetimber, we are driven by a pursuit of producing exceptional sparkling wines and a passion for British craftsmanship, which is why we are delighted to have been recognised as one of the top 50 British brands by Gentleman’s Journal. We continue to pioneer and demonstrate the superb qualities of this nation for wine production, and what it means to be a leading British luxury brand.”
Oliver Brown, proprietor of country-inspired clothing

Born over 25 years ago on Chelsea’s fashionable Lower Sloane Street, Oliver Brown has evolved to become one of the country’s leading destinations for bespoke tailoring and formalwear. As the Official Top Hat Licensee for Royal Ascot, the brand proudly offers the world's largest selection of top hats, making it the ultimate go-to for formal weddings and racing events.
Orlebar Brown, pioneer of poolside style
Driven by the philosophy that holidaywear needn’t be any less elegant than everyday wear, Orlebar Brown creates tailored swim shorts and other luxury off-duty items – polo shirts in cotton towelling, breezy linen numbers – that are designed to take you effortlessly from beach to bar.
Paul Smith, multi-hyphenate designer
Friend of Gentleman’s Journal, Paul Smith has one of the most recognisable aesthetics in the world. His label’s mix of sophistication, playfulness and signature stripes is constantly popular among the creative crowd, and he’s unapologetically proud of his British roots. Collaborations with the likes of Anglepoise and Caran d’Ache have simply cemented his status as a singular tastemaker.
Paul Smith: “A sense of modern Britishness is certainly at the core of Paul Smith. I hope people will think that there’s an elegant eccentricity to what I do – I try to add an element of the unexpected to classic designs.”
Purdey, master of the English countryside

Purdey is a brand synonymous with the English countryside; one whose heritage is at the forefront of everything that it does and produces. Purdey has been going strong since 1814 and continues to be one of the most sought-after British brands there is, keeping you well kitted-out in great gear in the not-so-great British weather.
Harry Jarman, Editor-in-Chief of Gentleman's Journal: “Purdey is one of those brands that defines the phrase ‘understated luxury’. The quality is second-to-none and under the stewardship of Chairman Dan Jago and the creative direction of Simon Holloway, it seems to be having a moment. It’s part of the luxury conglomerate Richemont and whilst it might not be the biggest brand it is said to be one of the owners' favourite brands."
Rolls-Royce, engineer of the finest luxury automobiles
You know a brand has reached the pinnacle of luxury and prestige when the company name is used to describe other brands that have also reached that status. Born out of a 1904 partnership between Charles Rolls and Henry Royce, Roll-Royce has changed ownership a few times in its rich history, but its dedication to building quality vehicles has remained constant. Best known for its Phantom and Ghost models, the brand continues to push the boundaries of high-end automotives and ultra-luxury travel.
Savoir Beds, the standard-bearer for quality sleep
Savoir makes fewer than 1,000 premium, handcrafted beds a year – because the priority is quality, not quantity. The company originally made its name by kitting out The Savoy, and has since blossomed in reputation, known for its use of high-end materials – such as horse tail and sheep’s wool – and a strictly artisan approach. It remains responsible for countless deep sleeps around the world every night.
Sunspel, the go-to for thoughtful simplicity

Thomas Hill, Sunspel’s founder, set out with a quiet but pioneering vision that still epitomises the brand today: to create high-quality underwear from beautiful fabrics. The company’s success today comes down to this quality-first spirit, which has since been applied to the wider wardrobe, including sweatshirts and timeless jackets and coats. When it comes to lists of menswear must-haves, this label is almost always mentioned, and its Supima cotton T-shirts have become the stuff of style legend.
Raul Verdicchi, CEO: “Since 1860, our dedication to crafting luxury essentials from the finest fabrics has been unwavering. Our garments not only celebrate British style and craftsmanship, but also embody our commitment to quality. Drawing on decades of accumulated expertise, our Classic T-shirts are still handmade in our factory in Long Eaton, Derbyshire, and the meticulous attention to detail practised here underscores our entire operation. We are delighted that this has been recognised and that we feature as one of Gentleman’s Journal’s top 50 British Brands.”
Triumph, maker of two-wheeled masterpieces
Despite something of a bumpy history including receivership and minor name changes, the British motorcycle brand, Triumph Motorcycles is powering on better than ever. Immortalised in film with Triumphs being ridden in The Great Escape, The Wild One, An Officer and a Gentleman and No Time to Die (to name a few), the brand continues to showcase its original passion for engineering precision and mechanical craftsmanship.
Turnbull & Asser, shirting icon
Turnbull & Asser recently celebrated its 140th year in the shirting industry and is yet another proud owner of a Royal Warrant. World-renowned for making some of the finest clothing in the world, Turnbull & Asser live on to be one of the most successful and well-known brands in the world.
With its flagship store situated on the aforementioned Jermyn Street, it’s secured its standing as one of the best menswear brands out there, also having supplied illustrious figures both real and fictional over its history. Case in point: as with Floris, Turnbull & Asser also created wares for 007 himself, one of the highest seals of approval for a British brand.
Vistajet, pioneer of private aviation

Since its inception in 2004, VistaJet has revolutionised the world of private aviation. The company offers a new way to fly that involves access to a global fleet, without the responsibilities associated with aircraft ownership. Elegant cabin design and first-class in-flight services create an unparalleled flying experience to rival the most luxurious of homes.