The Diary: Inside the Tom Ford Beau de Jour fragrance launch party

All thoughts of January abstinence were forgotten last night as London’s society set turned out in force to celebrate the launch of Tom Ford’s latest fragrance, Beau de Jour, at Mark’s Club. The eponymous designer hosted the evening and was joined by the scent’s campaign star, Joe Alwyn, along with a host of famous faces including Toby Huntington-Whiteley, Amber Le Bon, Ryan Barrett and Sam Way. Scroll down to step inside…

Paul Sculfor

Tess Ward and Lou Teasdale

Sam Way

Miles Bugby, Betty Bachz and Toby Huntington-Whiteley

Ryan Barrett

Sabrina Percy and Amber Le Bon

O.T. Fagbenle

Sarah Mikaela, Tom Ford, Natalia Salmon and Lily Worcester

Joe Alwyn

Hedi Sersoub and Danielle Cooper

Fae Williams and Dan Crowe

See more of the best fragrances for winter…

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