VIDEO: Revolutionising the way men shop
Selecting the correct casual wear is often a difficult task. Becoming adept at shopping for the ideal clothes to suit not only your personality, but your body shape too, takes many years to perfect. Coupled with the difficulty in finding time to trawl shop after shop, clothes shopping for the modern gentleman is often very arduous. This is where Chapar comes in.
Chapar, a name given to couriers during the expansion of the Persian Empire, some 2,500 years ago, were the most highly skilled horseback riders in the world, carrying messages for days at a time, as Herodotus said circa 500 B.C. “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” And in much the same ethos, The Chapar aims to deliver personally selected items of clothing to your doorstep, with precision, flare and dedication.
The brainchild of father and son team, Sam and Joe Middleton, Chapar came into fruition after understanding a need for personalised shopping for the time-busy gentleman. Here’s how it works: After a brief conversation with one of Chapar’s stylists, a handpicked trunk, which usually contains around 10 garments, is created from a range of retailers – Hackett, Orlebar Brown and Loake to name but a few. It is then packaged and sent, free of charge, to your home or work. After trying the clothing on, you decide what you like and don’t like, and only pay for the items you want to keep, any you don’t choose will be collected and returned, again, all free of charge.
It may sound like a mad idea, but it works. It’s personal shopping that takes only a few minutes. Whether you’re having difficulty find the correct clothing, or simply don’t have the time to go out and shop, The Chapar is a must-use service. Remember, you only pay for the garments you want; no delivery, return or consultation costs. What’s not to like?
For more information visit The Chapar
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