036 20 March 2019 | 57 Min

How to create brilliant word of mouth

Zia Yusuf, Co-Founder & CEO of Velocity Black

Zia Yusuf is the co-founder of Velocity Black, a mould breaking digital members’ club and one of the fastest growing venture-backed technology companies in the world. Zia is one of those tech founders who really does live and breathe his business, and he has an almost philosophical approach to entrepreneurship that I think a lot of business people could learn from.

In a fascinating conversation, we spoke about the secret to all great partnerships, how to create word of mouth publicity, and why we should all chase that ‘top of the rollercoaster’ feeling.

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