Back in March, during the UK’s initial lockdown, a craze spread like a virus, from phone to phone, until almost every household in the country was affected. Celebrities weren’t spared either, and young and old alike fell prey.
We’re talking, of course, about TikTok. The Chinese video-sharing app, launched in March of this year, allows users to create 15 second videos of anything from lip-syncs to dance routines. To date, the app has 3.7 million users in the UK alone. A global monopoly on ‘humorous’ short videos, it seems, was assured.
Except, then it wasn’t.
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