What books inspire Richard Reed, founder of Innocent Smoothies

We spoke to the co-founder of the Innocent empire and JamJar investment to find out which books made him the man he is today

Richard Reed, CBE, is a British businessman, investor, and pioneer. He’s the man who first blitzed up your favourite fruit drinks, Innocent Smoothies, and has shaken up British start-ups in a similar way with JamJar investments — the venture capital firm who are backing many of the brands who power our daily lives, from Simba mattresses to Deliveroo.

We asked Reed what titles take pride of place on his bookshelf at home, and how they have helped shape him throughout his life. So, whether it be the book he couldn’t put down as a young boy, or a guide to help him strategise his businesses, here are his choices.

Eating The Big Fish by Adam Morgan

What books inspire Richard Reed, founder of Innocent Smoothies

Eating the Big Fish is a book that uses cases studies to show exactly how small start-ups can overtake the big corporate brands to become household names. Something Richard knows a thing or two about by now.

Reed says: “The business book I read while we were setting up Innocent​ —​ instrumental in learning how the small can beat the big.”

What books inspire Richard Reed, founder of Innocent Smoothies

Eating The Big Fish by Adam Morgan

£27.99

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Any Human Heart by William Boyd

What books inspire Richard Reed, founder of Innocent Smoothies

A novel that takes the reader through the twentieth century by following the writer, spy and art-dealer Logan Mountstuart.

Reed says: “One man’s tale beautifully told from start to finish.”

What books inspire Richard Reed, founder of Innocent Smoothies

Any Human Heart by William Boyd

£6.99

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If I Could Tell You Just One Thing by Richard Reed

What books inspire Richard Reed, founder of Innocent Smoothies

A collection of life advice from some of the most influential and powerful people in the world, from Bill Clinton to Judi Dench.

Reed says: “Encounters with the world’s most remarkable people and their best piece s of advice.”

What books inspire Richard Reed, founder of Innocent Smoothies

If I Could Tell You Just One Thing by Richard Reed

£12.99

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Riders by Jilly Cooper

What books inspire Richard Reed, founder of Innocent Smoothies

A classic bestseller, Riders takes the lid off international show jumping, a sport where the brave horses are almost human, but the humans behave like animals.

Reed says: “Got me through my GCSEs. Some see it as just a bonk-buster, but the characterisations and storytelling are of the greatest literary standards.”

What books inspire Richard Reed, founder of Innocent Smoothies

Riders by Jilly Cooper

£9.99

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The Corrections by Jonathan Franzen

What books inspire Richard Reed, founder of Innocent Smoothies

Bringing the old world of civic virtue and sexual inhibition into violent collision with the era of hands-off parenting, do-it-yourself mental healthcare and globalised greed.

Reed says: “The greatest American novel ever written.”

What books inspire Richard Reed, founder of Innocent Smoothies

The Corrections by Jonathan Franzen

£8.99

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The Calligrapher by Edward Docx

What books inspire Richard Reed, founder of Innocent Smoothies

A gripping story of modern-day love and old-fashioned revenge. He is not quite as clever as he thinks he is. She is smarter than she seems.

Reed says: “A London based romantic comedy with darkness, wit and a killer twist.”

What books inspire Richard Reed, founder of Innocent Smoothies

The Calligrapher by Edward Docx

£8

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The Interestings by Meg Wolitzer

What books inspire Richard Reed, founder of Innocent Smoothies

On a warm summer night in 1974, six teenagers play at being cool. They smoke pot, drink vodka, share their dreams and vow always to be interesting.

Reed says: “Quietly brilliant novel following a group of friends throughout their lives, which captures the pain, joy, success and failure of human existence.”

What books inspire Richard Reed, founder of Innocent Smoothies

The Interestings by Meg Wolitzer

£8.99

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The Nix by Nathan Hill

What books inspire Richard Reed, founder of Innocent Smoothies

Nathan Hill’s brilliant debut takes the reader from the rural Midwest of the 1960s, to New York City during Occupy Wall Street; from Chicago in 1968, to wartime Norway: home of the mysterious Nix.

Reed says: “Incredible how one novel, so lightly written, could contain so much relevance to the past, present and future.”

What books inspire Richard Reed, founder of Innocent Smoothies

The Nix by Nathan Hill

£7.99

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Further Reading