This online boutique marketplace will make you a better gift-buyer
This Christmas, invest in the independents and find unique gifts from this internet treasure trove...
Words: Anna Galbraith
In association with:
We don’t tend to drop the C word this early on in a feature, but it’s time to face up to the fact that Christmas is now just two pay days away. And, now more than ever before, festive gift-buyers across the globe are waking up to the power and pleasure that buying from independent retailers and producers can bring.
If the incessant bustling of high streets fills you with dread, but you would also rather steer clear of the online industry giants sucking any remnant of romance from the joy of buying for a loved one — then allow us to introduce you to your new favourite shopping destination: Trouva.
Trouva are essentially the online equivalent of that friend who always seems to be dressed with inimitable, signature style, and who always has an ear to the ground on where to find the best independent retailers.
In stark contrast to some of the better- known online shopping destinations, every independent, bricks-and-mortar boutique seller on their site has been hand-selected according to their “anti-chain and anti-same” policy. As such, you need never again fear the painfully embarrassing moment on Christmas morning when you discover you are gifting a bracelet that your recipient has already received.
And it’s not just the shopper who benefits: Trouva has made it possible for your favourite little boutique in Shoreditch to reach the trend-setters of Berlin and even New Zealand. Beyond that, Trouva is also supporting the entire planet, allowing you to search for eco-friendly products via its curated edits of the best products from a variety of their boutiques via its tagging system.
So, not only are you picking up unique presents, you are supporting independent businesses and investing in sustainable products.
Trouva ticks all the boxes you might not even know you were looking for. After all, where else might you find a succulents wall calendar a matter of clicks away from stylish boutique fine jewellery? Or a red lobster silk tie beside the Mirror Ball floor lamp by Tom Dixon?
Shop at Trouva for extra brownie points on Christmas morning. You can thank us later.
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