Founded and operated by a crew of watch enthusiasts, The Premium Time Company is based on the simple notion of making the watch world a more democratic, accessible place in which an ever-rotating roster of competitions allows people within the community to win the timepiece of their dreams.
![Rolex GMT-Master 2 watch](https://cdn.sanity.io/images/vxy259ii/production/39b81afb028eb3f7003db8f2f2562db9f0bf11f5-2700x1800.jpg?auto=format&crop=entropy&fit=crop&h=900&q=75&w=1296)
![Rolex watch with green watch face](https://cdn.sanity.io/images/vxy259ii/production/9503b9f8b381651cc360da84542fad032fe1b306-1250x1450.jpg?auto=format&fit=max&q=75&w=648)
![Close up of Rolex with green watch face](https://cdn.sanity.io/images/vxy259ii/production/f9a88b6280d6df8f3d10a5d32c8c526f0ebcd98e-1250x1450.jpg?auto=format&fit=max&q=75&w=648)
Those that are within that specific sphere are well-versed in the issues that come with trying to purchase premium watches from official dealers – the waiting lists that stretch for years; the selection process of even getting on the list; the sky-high grey-market price tags that infamously come with Rolex, the house that is known to make approximately one million of its creations per year – and it’s with these problems in mind that The Premium Time Company tries to counter via its online competitions whose main draws are their low-ticket numbers (and thus favourable odds), reasonable entry prices and fun, friendly spirit.
All that participants have to do is choose how many tickets they’d like; undertake a test on their watch knowledge, the point of which is to make sure that only aficionados and fans will be served; and pay a fee to confirm their entry.
![Close up of Rolex watch face with glow in the dark elements](https://cdn.sanity.io/images/vxy259ii/production/9cb8f9406fba5b319560241cf8e6aed0b9d38ea3-2700x1800.jpg?auto=format&crop=entropy&fit=crop&h=900&q=75&w=1296)
![Close up of Rolex watch hands](https://cdn.sanity.io/images/vxy259ii/production/13413c0f65ec32f2571ad31864032d0f9f2a0878-1250x1450.jpg?auto=format&fit=max&q=75&w=648)
![Back of Rolex watch](https://cdn.sanity.io/images/vxy259ii/production/4912503e03cdde9a038eb31c965bf70031515d5e-1250x1450.jpg?auto=format&fit=max&q=75&w=648)
The competitions change fairly frequently – three to four Rolex competitions are run every month; there’s the occasional special competition for labels such as Patek Philippe, Omega and Tudor; and followers are often given the chance to partake in a free, no-strings attached competition to win an Omega x Swatch Moonswatch – so there are plenty of opportunities to cop a premium bit of wrist armour throughout the year.
For your chance to enter the latest competition, click here.
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Like the Gentleman’s Journal? Why not join the Clubhouse, a special kind of private club where members receive offers and experiences from hand-picked, premium brands. You will also receive invites to exclusive events, the quarterly print magazine delivered directly to your door and your own membership card.