In association with
The managing director of Montblanc Watches tells us why a great watch has universal appeal and why we should all strive for imperfection
In association with
The managing director of Montblanc Watches tells us why a great watch has universal appeal and why we should all strive for imperfection
Davide Cerrato has been entranced by timepieces ever since he was a child. An unusual combination of creative and business-minded, he was perhaps the perfect man to head up Montblanc’s new-ish watch division when he joined in 2015, following stints in advertising and a successful tenure at Tudor. Here, Davide tells us why we should strive for imperfection, how he lost his favourite-ever watch — and the importance of finding a ‘hero’ product.
Davide Cerrato has been entranced by timepieces ever since he was a child. An unusual combination of creative and business-minded, he was perhaps the perfect man to head up Montblanc’s new-ish watch division when he joined in 2015, following stints in advertising and a successful tenure at Tudor. Here, Davide tells us why we should strive for imperfection, how he lost his favourite-ever watch — and the importance of finding a ‘hero’ product.
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Discover the perks of being a member
| Clubhouse Membership | |
|---|---|
| Two Magazines per yearDelivered to your door | |
| Full Access to Paywall contentAccess to all member-only online features | |
| Membership Cardto redeem all the perks. | |
| Members Invites to Exclusive Eventsto private Clubhouse events | |
| Weekly newsletter Straight to your inbox | |
1 year £39.99 Equivalent to £3.33/month |
