Davide Cerrato has been entranced by timepieces ever since he was a child. An unusual combination of creative and business-minded, he was perhaps the perfect man to head up Montblanc’s new-ish watch division when he joined in 2015, following stints in advertising and a successful tenure at Tudor. Here, Davide tells us why we should strive for imperfection, how he lost his favourite-ever watch — and the importance of finding a ‘hero’ product.