

Words: Gentleman's Journal
This week saw IWC Schaffhausen host a party at the SIHH in Geneva, which is fast becoming one of the leading events in Horology. 800 guests were invited to the evening to celebrate the launch of the IWC ingenieur watch, representing a new partnership between the Mercedes AMG Petronas Formula One team and IWC Schaffhausen. Guests included Kevin Spacy, Nico Rosberg, Ewan McGregor, Boris Becker and Aloe Blacc. Jamiroquai provided the music for the evening, after Jay Kay arrived in an SLS AMG specially designed for the night. Nico Rosberg provided some great entertainment in the form of inviting the likes of Kevin Spacey and Matthew Fox to change the tyres of a Formular One car in under 3 seconds, you can guess the result. Cars, watches and a full throttle party, who could wish for more.