Inside the Soho House IPO

As the once-exclusive members club goes public some argue it’s now over-subscribed, overdone, over-imitated — and over. But perhaps things have only just begun...

Words: Tom Ward

The nature of exclusivity is a tricky thing. Especially so when it comes to businesses looking to expand grow while retaining a sheen of discernibility. Case in point: Soho House, which just announced its IPO.

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