How do you pick an Apple? It’s less a leafy question than a thorny one. Because, with the tech brand boasting a whole orchard of options for tech-heads to consider, it can be difficult to choose just one. Should you upgrade your earphones? Invest in a smart speaker? Switch to Apple TV?
Fortunately, with the festive season on the horizon, there’s a chance for us all to have a bite of the proverbial. Whether you’re treating yourself or stocking up on gifts for Christmas, we’ve rounded up six of the brand’s best new products below. From the Apple Watch Series 7 to the latest generation of the cutting-edge AirPods, here’s our pick of Apple’s latest products for seasonal gifting…
For fitness fanatics: Apple Watch Series 7
Does any brand have more technological tricks up its sleeves than Apple? We’d wager not. And, with the reveal of the Apple Watch back in 2015, one of those tricks came out from under the cuff to make waves in the world of watchmaking. Last month, the brand announced Series 7 of the wearable gadget — and it’ll make the perfect present for any fitness fanatics in your life.
The display has been re-engineered; an Always-On Retina screen with more area and less bulk. It’s just 1.7mm thin, and charges 33 percent quicker than previous models. The WR50 water resistance make it the perfect fitness tracker for swimmers, the crack-resistant front crystal give it the hardiness extreme sportsmen require and the Apple Watch Nike Edition adds a ‘Sport Loop’ strap to the wellness-boosting benefits of an ECG app and Blood Oxygen sensor.
Apple Watch Series 7
For men-about-town: 3rd Generation AirPods
October also saw Apple tune up and sound out a new generation of AirPods. Already the most popular, best-selling headphones in the world, the tech titan has once again paired incredible sound with an ergonomic one-tap setup experience to deliver a pair of lightweight, practical earbuds for daily use. Looking for gifts for men-about-town? Look no further.
So what’s new? By combining the power of the H1 chip with an Apple-designed acoustic system, the new AirPods use computational audio to deliver breakthrough sound with Adaptive EQ. They’re also resistant to sweat and water, have an extended battery life of six hour and feature something called ‘AAC-ELD’ — a superior speech codec that boosts voice quality, and provides clearer, more natural sound on FaceTime calls.
3rd Generation AirPods
For forgetful friends and family: AirTags
When Apple launched its affordable new AirTag earlier this year, we were bowled over by its mind-boggling multi-functionality. Small, sophisticated and inconceivably compact, these elegantly designed accessories offer salvation to the scatterbrained; and are the ideal way to help your nearest and dearest keep track of the items that matter to them most.
Each round tag — crafted from precision-etched, polished stainless steel — is both water and dust-resistant. A tiny-but-powerful built-in speaker will sound when you locate whatever you’ve lost in the ‘Find My’ app. And, to make this practical gadget a little ‘giftier’, there are a whole host of Apple-designed accessories to give it a more personal look; from a Leather Loop to Key Ring. You can even get them engraved.
For work-from-home heroes: HomePod mini
The ‘work-from-home’ revolution swiftly lost its appeal. And, for those of your friends and family still cooped up and tapping away at their kitchen tables, a lifeline to the outside world is a must. Thankfully, Apple have come colourfully to the rescue — introducing a rainbow of intelligent HomePod minis to keep us all connected, even when we’re working apart.
And they’re quite the bits of kit. At just over 3-inches tall, these small speakers pack a serious punch — and come with the intelligence of Siri already installed. There’s a tinted touch surface to upgrade any home office’s style credentials, and its seamless integration across the entire Apple product range means users can control everything from smart devices to home security the comfort of their desk chairs.
For music enthusiasts: AirPods Max
There’s something chicly space-age about Apple’s over-ear headphones. Supersizing the tech and style of the brand’s compact earbuds, the AirPods Max are the perfect present to pick up this festive season — and gift to any music enthusiasts in your friends or family circles.
They’ve got the luxury touch, too. Stainless steel, breathable mesh and acoustically engineered memory foam come tunefully together to create rich, deep bass, accurate mid-ranges, and crisp, clean high-notes whether they’re listening to modal jazz or murder podcasts. Our favourite feature? That digital crown. Inspired by the Apple Watch, it provides precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri. Smart indeed.
For extraordinary entertainment: Apple TV 4K
Perhaps a present for you rather than a gift for others, the new Apple TV 4K is the ideal way to treat yourself this festive season. The latest generation of Apple’s television top-box features innovative colour balance technology and high frame rate HDR — making all of the streamer’s best shows (we’re looking at you, Ted Lasso…) feel even more feel-good than they do on your MacBook.
The all-new Siri Remote is a particularly handy addition. Featuring new clickpad controls with ergonomic, five-way navigation, the improved model is also touch-enabled — meaning your can ‘scrub’ in a circular motion to find your favourite scene or track. And, hewn from a single piece of sleek aluminium, it’s as much a style statement for your coffee table as it is a one-way ticket to new worlds of entertainment.
Apple TV 4K