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Gentleman’s Journal and Paul Smith host a party at Westbourne House

We head to Westbourne House store to celebrate the designer's Bespoke by Appointment service

Paul Smith isn’t one to do things by half. From establishing his flagship store nearly 20 years ago – for which he opted for a Holland Park townhouse rather than a spot along Savile Row – to the party he threw in collaboration with Gentleman’s Journal on Wednesday evening, the designer is – and has always been – a mercurial disrupter.

The party was the culmination of a project between the magazine and Paul Smith to launch the designer’s ‘Bespoke by Appointment’ service. Final fittings took place a little under a month ago for five selected entrepreneurs: young, ambitious men for whom, much like Paul himself, style is more than simply getting dress, but an opportunity to show statement, intent and individuality.

The five entrepreneurs, who had spent six weeks visited Westbourne House to be measured by cutters John and Tom, were out in force on Wednesday. After their sessions of chasing suit fabrics, linings and cuts – and having the suits fitted to their forms, this was the opportunity to showcase their collaborative creations for the first time.

Alex Potter, Josh De Lisser, Olli Feather, Chris Moon & Rupert Runewitsch were the entreprenurs, and they spent the evening sipping on Chase vodka cocktails and chatting to Paul Smith, and other VIP guests including racing driver Max Chilton, and actors Ed Speelers and Luke Pasqualino.

With Paul Smith’s new Bespoke by Appointment service, no request is too big or too bizarre. In fact, unconventional is encouraged. The suits our entrepreneurs picked ranged from pink corduroy single-breasted, to a double-breasted checked number and a bright teal piece with pink lining.

This marks yet another collaboration between Paul Smith and Gentleman’s Journal, with the designer just this week featuring in our ‘Walking and Talking’ video series.

To learn more about Paul Smith’s Bespoke by Appointment service, click here

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