Brioni enters the football game

Fashion brands teaming up with football clubs is no new thing. HUGO BOSS is the official fashion outfitter to the record-breaking FC Bayern, Giorgio Armani teamed up with SSC Napoli with the players wearing the brand's first football shirt for the 21/22 season, while in 2021, Off-White signed a long-term partnership with AC Milan. Now it's Brioni's turn.

The Italian label, best-known for its elegant tailoring and dedication to craft since its inception in 1945, has entered the football game, alongside its peers. Brioni has announced its partnership with the football club Como 1907, bringing its sartorial aesthetic to the world of football. The collaboration will, as the brand's press release states, celebrate "elegance, Italian heritage, and sporting spirit."

The Roman brand and Como 1907 collaboration fuses savoir-faire with the vibrant cultural energy of the Lake Como-based club, which is recognised as one of the top teams on the international sports scene. For the 2025–2026 football season, the Como 1907 team will debut exclusive new Brioni pieces, beginning with a double-breasted navy suit in Solaro fabric, paired with the Trama polo shirt in navy cotton. The first look at the collection can be seen in a new campaign fronted by the Como team, with notable players such as sensation Assane Diao, Ignace Van Der Brempt and Sergi Roberto front and centre.

This is just the beginning of what promises to be an illustrious and exceptional partnership. The launch of the partnership will be accompanied by a series of special initiatives throughout the season, reaffirming Brioni’s ongoing commitment to the world of sport.

Check out last week's Editor's Picks...

Become a Gentleman’s Journal member. Find out more here.