BREITLING OPENS FIRST LONDON BOUTIQUE

Breitling opens its first flagship boutique in the heart of London’s Mayfair on Bond Street – London’s luxury destination. The location was chosen largely for its appeal to both domestic and international consumers who possess an affinity for luxury brands.

Covering over 2,700ft and set across two floors, there will also be a watchmaker in store on a permanent basis to keep manufacturing ticking. The workshop will be visible to the customers in order to chime up the brand’s hand-crafted heritage and there will be a selection of limited edition pieces on display which can only be found in Breitling boutiques.

Breitling’s move to create its own London retail space indicates a shift in the ever-growing world of luxury watch brands. Due to high demand, brands are now seeing the value of creating there own retail spaces, and we expect to see other brands following Breitling over the next few years.