How did bespoke become the next level of luxury?

A look into some of the world's best luxury bespoke brands – and what makes them unique

About a month or two ago, I found myself bobbing about Cannes Harbour, aboard a bespoke Princess yacht.

Inspecting everything from the cockpit to the cabins, I discovered the 35-metre vessel was stuffed to the gunnels with aspiring captains, each of whom was spending their sunny afternoon milling about the boat – all with an eye to buy.

One of my fellow guests, from deep inside the walk-in wardrobe, called out to our host: ‘So does somebody already own this yacht?’

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