Celebrating 10 years of the modern prince of cashmere (and Merino wool, and cotton, and linen, and denim, and leather, and...)
Celebrating 10 years of the modern prince of cashmere (and Merino wool, and cotton, and linen, and denim, and leather, and...)
“There’s a theory in Silicon Valley,” says Luca Faloni, “that you should only ever start a company if you think you can make a product that’s 10 times better than your competitor.” Luca Faloni is not from Silicon Valley, of course. He’s from Italy, and more specifically Turin – a place that builds great cars and enjoys good coffee. It’s also the birthplace of , the great Italian style icon and industrial tycoon of the 20th century. Turin is a city where people get out of the cab a block earlier than they need to, Luca tells me, so nobody thinks them flash for getting in a cab in the first place. Moderate, discreet, exacting, the city is an original bastion of quiet luxury, perhaps, long before anyone thought we needed such a phrase.
“There’s a theory in Silicon Valley,” says Luca Faloni, “that you should only ever start a company if you think you can make a product that’s 10 times better than your competitor.” Luca Faloni is not from Silicon Valley, of course. He’s from Italy, and more specifically Turin – a place that builds great cars and enjoys good coffee. It’s also the birthplace of , the great Italian style icon and industrial tycoon of the 20th century. Turin is a city where people get out of the cab a block earlier than they need to, Luca tells me, so nobody thinks them flash for getting in a cab in the first place. Moderate, discreet, exacting, the city is an original bastion of quiet luxury, perhaps, long before anyone thought we needed such a phrase.
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Discover the perks of being a member
| Clubhouse Membership | |
|---|---|
| Two Magazines per yearDelivered to your door | |
| Full Access to Paywall contentAccess to all member-only online features | |
| Membership Cardto redeem all the perks. | |
| Members Invites to Exclusive Eventsto private Clubhouse events | |
| Weekly newsletter Straight to your inbox | |
1 year £39.99 Equivalent to £3.33/month |