10 surprising business successes of 2020 (and what they tell us about 2021)

From the surprising success of a rental giant to a new smartphone hierarchy, here are the success stories of the past year…

2020 was — well, you know. And that goes double for the cutthroat world of business. But, between the plateaus and the nadirs, the liquidations and the layoffs, there were fissures of light to be found. 

A rental giant survived (thrived, even) during a period when travel ground to a halt. A new and promising challenger stepped up to Apple’s smartphone throne. An image-sharing platform even enjoyed an unexpected renaissance. Below, we’ve highlighted the surprise business successes of the past 12 months — and wonder what they might tell us about the year ahead…


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