The Mallorca Summer Campaign: Beneath the Baleric Sun
Mallorca’s rugged coastline provides the backdrop for our Summer 2026 fashion story, showcasing the season’s finest warm-weather menswear.
- Words & Creative Direction by: Harry Jarman
- Photography: Noah Sapon
- Styling: Gary Salter
- Grooming: Maria Comparetto
- Photographers Assistants: James Clarke, Freddie Bell
There are few places that capture the spirit of summer quite like Mallorca. Beyond the south's marinas and bustling beach clubs lies a quieter side of the island; a landscape of ancient olive groves, dramatic mountain roads, secluded coves and sleepy villages where time seems to slow beneath the Mediterranean sun.
It was here, along the rugged north-west coast, that we travelled for our Summer 2026 fashion story. Against a backdrop of limestone peaks, terracotta villas and crystal-clear water, we set out to showcase the season's defining collections from many of our favourite brands. From impeccably cut linen tailoring and lightweight shirting to relaxed knitwear, refined suede loafers and luxurious resortwear, every look has been selected for a summer lived well.
The best warm-weather wardrobe should feel as effortless as the destinations it accompanies. It should move seamlessly from a leisurely breakfast overlooking the harbour to an afternoon on the water, from long lunches beneath shaded terraces to cocktails as the sun disappears behind the Tramuntana mountains.
More than anything, this shoot celebrates the romance of Mediterranean living. It's about travelling lighter, dressing smarter and embracing the slower rhythm that summer affords. Whether you're escaping to the Balearics, the Amalfi Coast or simply making the most of weekends closer to home, these are the pieces that deserve a place in your suitcase.
Welcome to our edit of everything we'll be wearing this summer.
(Morgan wears) Ralph Lauren Purple Label shirt, £660; trousers, £750; Oliver Peoples sunglasses, £382; Tudor black bay watch, £3,870.
(Natalia wears) Melissa Odabash shirt, £172; trousers, £166; bag, £188; sandals, £82; Oliver Peoples sunglasses, £382.
New & Lingwood shirt, £175; Huntsman shorts, £425; Loro Piana sandals, £990; IWC watch, £33,500.
New & Lingwood shirt, £175; Persol sunglasses, £297.
(Morgan wears) Luca Faloni shirt, £170; shorts, £130; Loro Piana sandals, £990; Oliver Peoples sunglasses, £337; Breitling watch, £7,600.
(Natalia wears) Melissa Odabash shirt, £180; shorts, £120; bikini top, £120; sandals, £82; Oliver Peoples sunglasses, £382.
(Morgan wears) Fendi Pre-Fall 2026 shirt, £1,250; Love Brand & Co. shorts, £155; Oliver Peoples sunglasses, £337; Serge DeNimes necklace, £155.
(Natalia wears) Melissa Odabash swimsuit, £259; Oliver Peoples sunglasses, £382.
H. Elliot shirt, £95; MR MARVIS shorts, £79; Oliver Peoples sunglasses, £337.
(Morgan wears) Blancpain watch, £13,300.
(Natalia wears) Zimmermann bikini top, £200; Breitling watch, £POA.
(Morgan wears) New & Lingwood shirt, £175; Huntsman shorts, £425; Baudoin & Lange shoes, £420; Tudor Black Bay 58 watch, £3,870; Persol sunglasses, £409.
(Natalia wears) Zimmermann dress, £850; Oliver Peoples sunglasses, £382; Church’s sandals, £870.
