The cravat is back

There has been a huge resurgence of the well-dressed modern gent in the last few years, and popularity of men’s accessories have escalated hugely with the bow tie, pocket square and boutonnière being popular elements of a man’s wardrobe.

That said, more and more gentlemen these days are opting for the open-neck shirt, which can unfortunately appear rather ‘lack-lustre’ and even can even display a sense of slovenliness, in certain situations. It’s getting to the point where this is seen too often and men let themselves down a little by purchasing a fine suit or outfit only to spoil it by leaving it unfinished. A necktie or bow tie completes the look, although it seems the restrictiveness of having to button ones shirt right up to the top is becoming less favourable due to lack of comfort.

A cravat is the perfect answer to this predicament, as it’s the perfect accessory to finish off an outfit for the sartorial chap, bearing comfort and style simultaneously. And as every woman knows, a well-dressed man is certain to stand out from the crowd and turn heads at social events. 

Cravat Club is an online store that sells British made silk cravats and pocket squares and they’re determined to appeal to the younger market, with customers falling for their unique and original designs. Thanks to a stella marketing campaign and a well-designed website, they have turned the cravat on its head and opened up ideas for its versatility within a range of outfits. 

Jenny Meguro, Director for Cravat Club says “I wanted to ensure that Cravat Club’s image steered away from the stuffy and outdated undertones that cravats have traditionally had, and that a slightly edgier and more contemporary touch would be ideal for today’s market and to appeal to a wider audience, not just for the more mature gentleman”. 

If you haven’t tried a cravat before you may be surprised how comfortable it is to wear, and paired with the right outfit, how stylish it looks. You don’t have to make a huge statement wearing it; be as subtle or as bold as you like by positioning the cravat slightly lower or higher around your neck. It doesn’t have to be with a conventional shirt either, try it with a polo shirt, or wearing it tucked inside a waistcoat or slim fitting jacket. Once you find what suits you, you will be wearing it with conviction and brimming with bravado.

For more information on Cravat Club, click here to visit their website.

The Gentleman

The Gentleman

The Gentleman is the mercurial editor-at-large of the Gentleman's Journal.

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