Porfirio Rubirosa: the playboy behind the luxury brand

A pilot, racing car driver, polo player and international playboy, Porfirio Rubirosa is a man whose reputation far precedes him. Dubbed the ultimate man’s man, he never did a day’s work in his life and his exuberant jet-set lifestyle was so frivolous that his furore would quell the decadent Instagram kids of today to a library hush.


But perhaps above all, his name carries a notorious sexual prowess with women. Despite being married five times, including to two of the richest women in the world, he still found time to bed the likes of Dolores del Río, Eartha Kitt, Marilyn Monroe, Ava Gardner and Rita Hayworth, amongst hundreds of others.

In addition to this life of zaniness and excess, Porfirio was a style icon – a man of distinct taste and creativity. It is little surprise then that his name has been scooped up and attached to a fashion luxury brand.


Cue the Swiss gentleman’s label Rubirosa, who, much like the lethario himself, embrace beautiful fashion, style, pleasure, personality and authenticity. As a result, their handmade items, aimed at modern cosmopolitans of every age who value class and aesthetics, are of the highest quality.


Our pick is this elegant Cerenga Duffle Bag, handcrafted in Portugal using only the best vintage leather – CHF 899.


These Ava Brown Derbys – CHF 639 – are made by hand in the best and most experienced workshops in Italy.


Further Reading