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Style, culture and the good life. The latest stories from Gentleman’s Journal.

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Page 564

The Biggest Endorsement Deals in History
  • Fitness

The Biggest Endorsement Deals in History

Today’s world of sport looks a whole lot different to how it did 50 years ago. Not only are the salaries larger but the fame and stardom is immensely more substantial, meaning that athletes (and brands) are now able to capitalise on this and make a profit. Multi-billion dollar companies such as Nike and Adidas shell out millions to be partnered with these sporting stars – the eventual monetary payback a considerable amount more than they pay out. These are the biggest and most eye-wateringly expensive endorsement deals in history.

WHAT’S ON – MASTERPIECE PREVIEW
  • What's On

WHAT’S ON – MASTERPIECE PREVIEW

Masterpiece London’s development continues apace. In just five years, it has gone from being the trade fair circuit’s new kid on the block to established international art fair. Its 150 exhibitors come to Chelsea from across Europe and North America and consider it to be one of the year’s most crucial trade fixtures. Even within the confines of Christopher Wren’s West London masterpiece, this year’s fair looks set to live up to its name….