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Page 634

The Review – Novikov
  • Food & Drink

The Review – Novikov

As if there weren’t already enough Asian and Italian restaurants in London, Arkady Novikov, Russia’s much- celebrated entrepreneur and restaurateur, set his sights on Mayfair a year ago and plotted two more on the map. Situated on the Green Park end of Mayfair’s Berkeley Street, directly opposite The Ritz and a stone’s throw away from – you clocked it – none other than the eponymous Nobu, Novikov is perfectly positioned to attract London’s rich and famous who already frequent the area. “You’ve got to be pretty brave to step on Nobu’s territory,” I hear you say. “No, not if you are Arkady Novikov.”

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