There’s nowhere quite like Manchester during summertime. From Hardman Square to Cathedral Gardens, the parks are first-class. The sprawling canals and neo-classical architecture gleam during golden hour. Even the industrial quarter, with its warehouses and viaducts, has its own particular practical charms. And, while the city spends most of the year drenched in rain, summer sees Manchester soaked in sun instead.
It’s well worth a visit. That’s why Gentleman’s Journal has teamed up with Private White V.C. to offer one lucky reader the chance to stay at the Innside Manchester, enjoy some cocktails at Schofield’s Bar and — most excitingly — tour the style label’s city-centre factory with the brand’s founders. And, if that still weren’t enough, you’ll also have £2,500 to spend on Private White V.C. clothing.
And what clothing it is. Stitched into being back in 2010, Private White V.C. has been whipping modern men’s wardrobes into slickly styled shape for over a decade. And, whether it’s sneakers and shirts for summer, or coats and outerwear for the wetter winter months, the heritage company is constantly honing its designs — never satisfied to settle; always improving.
But don’t take our word for it. Enter our competition below, and founder James Eden will show you these brand beliefs first-hand on a tour around the Cottenham Lane factory. Along with Managing Director Michael Stoll, the CEO will explain how Private White V.C. is furthering the legacy of Manchester’s textile quarter from the beautiful 169-year old mill.
And, once you’ve learned the tips, tricks and techniques behind the brand (90% of raw materials are sourced within a 50 kilometre radius of the Manchester factory, for example), you’ll be able to pick out £2,500 worth of clothes from the new Autumn/Winter collection, whether that’s ‘The Moleskin Bomber’, ‘The Peacoat’ or ‘The Wax Twin Track’.
And that’s not all. Your fine new threads from Private White V.C. may be primed to keep you warm and cosy all autumn, but you’ll also be treated to a comfortable night’s stay in INNSIDE Manchester on your trip — a sophisticated new hotel at the heart of the Northern city’s ‘First Street’ development.
On a weekday of your choice, you’ll have the chance to check-in and enjoy amenities including designer guest rooms, a fully-equipped wellness suite and a Finnish sauna and steam room. Each room is appointed with city views, an open-plan design and enough wardrobe space to hang your myriad new Private White V.C. purchases.
There’s even an Italian restaurant on-site, with a menu of eclectic, internationally inspired drinks and dishes curated by celebrity chef Gino D’Acampo. Although we’d hold off on drinks for another of your prizes; a round of complimentary cocktails at the nearby SCHOFIELD’S BAR.
Because, like Private White V.C., this Manchester bolthole of a bar is a family affair — and one steeped in history. With other 25 years of experience between them, bartending brothers Joe and Daniel Schofield opened the establishment on the corner of Sunlight House; art-deco, incredibly striking and renowned as one of the most iconic buildings in the north of England.
The cocktails are just as intoxicating. Whether you plump for a pineapple-infused ‘Mary Pickford’ or a bitter ‘Mexican Firing Squad’, ensure you raise a glass to Private White V.C. and this incredible, great British prize. And, to also keep your drinking sufficiently British, we’d opt for a simple Martini — which is mixed using SCHOFIELD’S very own, very dry vermouth.
But, though SCHOFIELD’S in-house vermouth may be dry, Manchester often isn’t. And that’s why Private White V.C. is so perfectly suited to the rainy city. Densely-woven and steeped in weatherproof history, this latest trimly-tailored iteration of the age-old company continues to proudly champion the city’s legacy of waterproof garment-making — and well worth a visit.
So enter your details below, and be in with a chance of discovering the label yourself…
Win a stay in Manchester and £2,500 of Private White V.C. clothing
Private White V.C. 'The Festival Sale'
Want to learn more about the brand? Here’s how Private White V.C. weathers the storm of modern menswear…
Become a Gentleman’s Journal member. Find out more here.