Why did Airbnb hire Jony Ive?

The rental firm has been hit hard by the pandemic - can the designer help revive its fortunes?

Words: Gentleman's Journal

If your mornings are set in motion by the sharp sonics of your iPhone’s alarm, your right thumb has retained the muscle memory from the period in which it ceaselessly caressed the halo-like scroll wheel of an iPod (perhaps the second most important wheel in history) and you often find yourself mentally undressing your MacBook’s packaging in the Uber back from the Apple store, then you are probably accustomed to the visual lexicon of Sir Jony Ive.

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