Unbridled cool: Lapo Elkann’s unmatched style and taste
The grandson of Gianni Agnelli certainly knows a thing or two on what’s timelessly fashionable
Words: Charlie Bentley
Lapo Elkann is more than just a name; he is the epitome of cool in a world where fashion, luxury, and taste converge. As the scion of Italy's powerful Agnelli dynasty, Elkann has carved out a unique identity, blending his aristocratic heritage with an avant-garde sensibility that defies convention. His impeccable style and unerring taste have made him a global icon, admired for his daring fashion choices, innovative ventures, and unapologetic approach to life.
Elkann's sense of style is deeply rooted in the rich legacy of the Agnelli family, often referred to as the "Kennedys of Italy." Just in case you are not familiar with his grandfather Gianni Agnelli, he was a towering figure not only in the automotive industry as the head of Fiat but also in the world of fashion. Gianni was known for his impeccable taste, often wearing bespoke suits with an air of nonchalance that made him a global style icon. This legacy of elegance and sophistication undoubtedly influenced Lapo, who inherited his grandfather’s flair for fashion but added his own twist of modernity and boldness.
What sets Lapo Elkann apart is his fearless approach to fashion. He defies conventional norms, blending classic Italian tailoring with unexpected elements that push the boundaries of style. Lapo is known for his love of bright colors, unconventional fabrics, and eclectic accessories. Whether he's stepping out in a velvet suit, sporting a pair of bold, customized sunglasses, or mixing patterns that most would never dare combine, Lapo does it all with an innate sense of cool that few can replicate.
One of his signature moves is pairing luxury with street style, often seen combining bespoke suits with casual sneakers or an extravagant watch with a simple t-shirt. This juxtaposition of high and low fashion reflects his belief that style should be personal, expressive, and, above all, fun. Lapo’s wardrobe is a testament to his creative spirit, a place where the traditional meets the avant-garde in a seamless blend that has captivated the fashion world.
Lapo's influence extends far beyond his wardrobe. He has successfully channeled his creative vision into multiple business ventures that reflect his passion for design and innovation. In 2007, he founded Italia Independent, a lifestyle and eyewear brand that quickly gained international acclaim for its cutting-edge designs and bold aesthetics. The brand's success is a direct result of Lapo's ability to anticipate trends and his commitment to pushing the envelope in design.
In addition to Italia Independent, Lapo launched Garage Italia Customs, a company specializing in the customization of cars, yachts, and even airplanes. This venture further highlights his unique taste and his desire to infuse style into every aspect of life, transforming everyday objects into works of art. Whether it's a Fiat 500 decked out in camouflage or a yacht with a bespoke interior, Lapo’s projects are always a reflection of his boundless creativity and his refusal to settle for the ordinary.
Lapo Elkann’s unmatched style and taste are not just about what he wears or the businesses he creates; they are about the way he lives his life. He embodies a spirit of unapologetic individuality, constantly challenging the status quo and encouraging others to do the same. His influence in fashion and design is undeniable, but more importantly, Lapo inspires a broader cultural movement that celebrates self-expression and the courage to be different.
In a world where conformity often reigns, Lapo Elkann stands out as a beacon of unbridled cool, a man whose style is not just about clothes, but about living life with passion, creativity, and flair.
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