These watches take us back to the golden age of road cycling

Retro and refined, Alludens' sports-luxe timepieces champion minimalist design

Just as not all athletes are hulking, muscular giants, not all sports watches need to be rugged, all-terrain machines. Whether you’re a cyclist, have a slimmer wrist or simply enjoy a sleeker design, we’ve found an elegant timepiece fit for on or off the road.

The Patron by London-based Alludens takes its design cues from an era when a watch was as essential as a saddle on race day; a time when retro sporting style was essential amongst the Peloton.

Taking its moniker from the old school cycling term (the honourary leader of the Peloton), the Patron positions Alludens (Latin for “sporting,” since you asked) as a brand that advocates a refined sporting style and spirit. Alludens believes modern, analogue sports timepieces have lost a semblance of elegance in favour of functionality.

The Patron recalls a time when road cyclists wore watches on race day

While the Patron might embody this classic spirit in its aesthetic, it’s perfectly balanced by modern quality watchmaking, designed from the ground up, with bespoke and custom tooling.

The fine details

Case size: 40mm, Bezels: Fixed gloss and matte ceramic, Powered by: Super GL-30 movement, Colourways: 3 options – Brushed Steel, PVD Gold and PVD Graphite, Straps: 3 options – Black leather, perforated black leather and NATO with bespoke colour references

The Super GL-30 was specifically chosen due to its low stacking height and in-built shock detection feature. Field tested for functionality and shock detection on the pavé of Flanders, the Alludens founder himself rode Paris-Roubaix with the watch strapped to his wrist.

Topped off with an elegant dial and a lume finish for visibility, it’s an ideal watch for someone looking to capture both a clean, timeless masculinity and sporting elegance. It’s little surprise, then, to learn that the likes of Sir Bradley Wiggins, Vincenzo Nibali, Adam Blythe and Romain Bardet all sport one.

The Forza Pendants are available in Graphite PVD, 925S Silver and 18k Gold

As for Alludens, sports-luxe watches aren’t the London brand has up its sleeve. Also a jewellery label, they’ve released these slick, precious metal Forza pendants – handmade, solid bars which all feature the laser-etched Alludens motif and are attached to a custom made, threaded 20” chain.

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