Gear -- 5 days ago
The Spirit of Ecstasy: Inside the decision to rebrand Rolls-Royce
We ask a manager at Rolls-Royce Motor Cars for an insight into the update, overhaul and redesign of one of the luxury industry’s leading brands
- Words: Jonathan Wells
It rolls off the tongue, doesn’t it? Rolls-Royce. Even the simple, syrupy syllables themselves sound luxurious; sumptuous. And there’s a reason for that. A mainstay of the annual Luxury Industry Brand Index — and currently the influential list’s highest-ranking automotive company — Rolls-Royce Motor Cars is synonymous with opulence, affluence and the smoothest rides in town.
