Introducing ‘The Naff Index: Summer 2021 Edition’

Introducing the latest instalment in our annual survey of bad taste and unpleasant things...

The more things change, the more they stay the same. In a year that has been, to put it mildly, slightly spicy — and where solid concepts like freedom, government, and never-having-to-see-your-health-secretary-snogging-someone have been shaken to their very core — it is comforting to learn that some things are immutable.

Naffness has not just survived since our last annual report — it has positively thrived. It is the Epsilon variant: the enduring strain from which no millennial is immune. And we’re just going to have to learn to live with it. You cannot shut down the borders against bad taste; Pfizer has not yet approved a James Corden vaccine.

Fortunately, the quants down in the Gentleman’s Journal labs have been tweaking their proprietary algorithm in preparation for a new peak this summer — and we’re thrilled to present their completely-scientific-and-definitely-not-arbitrary findings below. Here, in full, is the Gentleman’s Journal Summer 2021 Naff Index. Next slide please.

Apple Watch: Naff
  • On-demand groceries
  • Basement extensions
  • Apple Watches
  • At-home pizza ovens
  • Champagne in airports
Travelling abroad: Naff
  • Starting a podcast
  • Going abroad
  • Understanding cryptocurrencies
  • Rushing to beat the Stamp Duty
  • Dressing like Matt Hancock at a wedding
  • Matt Hancock
QR Codes: Naff
  • Best man’s speeches on A4 paper
  • Vaccine papers on Instagram
  • The return of QR codes
  • Homemade sourdough
  • Very thin sunglasses
  • “It’s coming home”
  • Balloon arches
Thin sunglasses: Naff
  • Twitter opinions
  • Ibiza
  • NFTs
  • Whatsapp groups
  • Wedding lists
  • Pub bookings
  • Noisy Champagne opening
Trainer socks: Naff
  • Wagyu burgers at a barbecue
  • Trainer socks
  • Lockdown puppies
  • Fashionable inflatables
  • That napkin thing people do at weddings
  • ‘Fun’ waistcoats
  • James Corden.

How are you planning to survive summer? We’ve whipped up the Gentleman’s Guide to Day Drinking…

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Further Reading