Introducing ‘The Naff Index: Summer 2021 Edition’
Introducing the latest instalment in our annual survey of bad taste and unpleasant things...
The more things change, the more they stay the same. In a year that has been, to put it mildly, slightly spicy — and where solid concepts like freedom, government, and never-having-to-see-your-health-secretary-snogging-someone have been shaken to their very core — it is comforting to learn that some things are immutable.
Naffness has not just survived since our last annual report — it has positively thrived. It is the Epsilon variant: the enduring strain from which no millennial is immune. And we’re just going to have to learn to live with it. You cannot shut down the borders against bad taste; Pfizer has not yet approved a James Corden vaccine.
Fortunately, the quants down in the Gentleman’s Journal labs have been tweaking their proprietary algorithm in preparation for a new peak this summer — and we’re thrilled to present their completely-scientific-and-definitely-not-arbitrary findings below. Here, in full, is the Gentleman’s Journal Summer 2021 Naff Index. Next slide please.
Apple Watch: Naff
- On-demand groceries
- Basement extensions
- Apple Watches
- At-home pizza ovens
- Champagne in airports
Travelling abroad: Naff
- Starting a podcast
- Going abroad
- Understanding cryptocurrencies
- Rushing to beat the Stamp Duty
- Dressing like Matt Hancock at a wedding
- Matt Hancock
QR Codes: Naff
- Best man’s speeches on A4 paper
- Vaccine papers on Instagram
- The return of QR codes
- Homemade sourdough
- Very thin sunglasses
- “It’s coming home”
- Balloon arches
Thin sunglasses: Naff
- Twitter opinions
- Ibiza
- NFTs
- Whatsapp groups
- Wedding lists
- Pub bookings
- Noisy Champagne opening
Trainer socks: Naff
- Wagyu burgers at a barbecue
- Trainer socks
- Lockdown puppies
- Fashionable inflatables
- That napkin thing people do at weddings
- ‘Fun’ waistcoats
- James Corden.
How are you planning to survive summer? We’ve whipped up the Gentleman’s Guide to Day Drinking…
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