Once in a while, scientists discover something that actually helps us out in day-to-day life. This week, amongst studies proving how ignorant swearing makes you look on Twitter, how apps can help with good parenting, and how pigs can be optimists or pessimists – seriously – was a gem called Altruism predicts mating success in humans.
Simply put, scientists have discovered that the most attractive trait in men is that of generosity. Even more simply put, give more – and you will get more.
The research, led by psychology professor Dr Steven Arnocky at Canada’s Nipissing University, surveyed over 800 individuals to reach a conclusion. Asking questions about everything from intimate relationship questions to how often they help strangers cross the street, the academics compiled the data and found that helping others can make men considerably more desirable.
“We’ve provided the first empirical evidence that altruism may tangibly benefit mating in humans living in Western industrialized society,” said Dr. Arnocky. “It appears that altruism evolved in our species, in part, because it serves as a signal of other underlying desirable qualities, which helps individuals reproduce.”
So being charitable helps you attract a partner, that much is clear. But how can you put this theory into practice?
Why not try buying all the drinks on the first date, keeping a look out for opportunities where you can showcase your altruism, or even take on one of the many charitable challenges coming up, such as Movember – which, incidentally, would give you the one-two punch of manliness that is generosity and facial hair.
Whatever your approach, kindness is key. So start giving, and you’ll reap the rewards.