The Pick: The fragrance that’s made for the gentleman

Choose a fragrance that's been created with you in mind...

If you’re searching for a new fragrance, it’s only right that you choose one that has been created with the figure of a gentleman in mind. Look no further than this one by Floris. Aptly named Jermyn Street, the fragrance is meant to reflect the elegantly refined atmosphere of the area of London that has become synonymous with sophisticated men’s style.

With top citrus notes of mandarin and deeper base notes of cedarwood and musk, the scent is fresh yet undeniably masculine. Truly a tribute to the iconic location in St James, it even draws on the smell of crisp cotton that could be found within the renowned shirtmakers along the street in days past. A perfect way to make an understated update for the season ahead, Jermyn Street Eau de Parfum is the heritage of British fashion in a bottle.

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