This summer is under pressure to live up to a lot of expectations. After the year (and a bit) that we’ve all had, summer has been a sunshine-filled, suncream-clad, pool party-oriented beacon of light. Even if we’re not able to travel abroad this summer, it’s safe to say that most plan on having the summer of a lifetime. Goodness knows, we need it.
Like we said — that’s a lot of pressure for summer to live up to. But never fear; the Gentleman’s Journal Shop is more than ready to help make this summer as unforgettable as we all want it to be. Two highly eco-conscious brands have recently come aboard, and they’re both brimming over with swimwear, resortwear and the summer wardrobe staples you’ll need to get you fully kitted out for the next few months. Here, we’ve selected just a few of the many (many, many) products you might want to add to your wish list, courtesy of Apnée Swimwear and Love Brand…
Of course, the first port of call for a summer wardrobe has to be the swimwear. Whether you’re heading on down to Salcombe for the week, taking off to a friend’s country house (complete with swimming pool) for a weekend or even just visiting the Hampstead Heath ponds for a quick dip — good swimwear is a must-have for the summer months. Lucky, Apnée Swimwear has got you sorted.
Apnée was born from a dual love of travel and sea exploration, and it remains a steadfast advocate for the environment and ecology of our planet; and for the protection of our oceans, in particular. The Ocean 100M print bears a colour and texture inspired by the ocean itself, and is crafted from recycled marine waste plastic. The red Oursin trunks are equally sustainable, whilst also giving you that elegant touch of Riviera chic. And the blue ‘Reflects’ trunks place your comfort front and centre, with quick-drying fabrics that are resistant to salt, sun and chlorine.
And it’s not just swimwear that Apnée can bring to the table. The versatility of this sustainably-minded brand knows no bounds, as evidenced by its blue linen shirt; a smart casual summer staple, if ever there was one. Then there’s the Ecru t-shirt, which encapsulates everything we love about the classic round neck — this t-shirt will serve you faithfully as the foundation of any summer ensemble you wish to put together. And we couldn’t resist sharing another of the brand’s linen shirts, this time in khaki; you can never have too many linen shirts, can you? And with its soft, relaxed fit, this is one linen shirt you’ll surely be whipping on time and time again throughout the summer months.
Placing the natural world to the forefront of their agenda, environmentally-minded Love Brand & Co. has woven nature into every single one of its summer pieces — and not only nature, but that indescribable relaxed, blissful holiday spirit that comes over us all once the sun ascends and the heatwave begins. Love Brand is about the good life; it’s about fun, and colour, and a celebration of summer, nature and life itself. Come on in: the water’s lovely.
We’re very partial to the Staniel swim short collection, which is inspired by the aquamarine seas and breathtaking coastlines of the Bahamas. The Ray Writing shorts are inspired by the threatened Manta Ray, and subtly hide the word ‘love’ in the elegant print. The Octopus Kiss print, meanwhile, is exactly the splash of colour you need to take your summer wardrobe to a new celebratory level; and the Whale Tale is inspired by the tail of a Sperm Whale disappearing under the ocean’s surface in the Bahamas. You see that mesmerising pattern? It’s the tail pattern mirrored and repeated to create that seaweed effect.
Staniel Swim Short — Ray Writing
Staniel Swim Short — Octopus Kiss
Staniel Swim Short — Whale Tale
Love Brand’s repertoire is by no means limited to swimwear. The Pensacola Polo Shirt’s bright, happy watermelon hue will make you the talk of any summer party (for all the best reasons), with its joyfully vibrant connotations and sophisticated classic look. The white Abaco Linen Shirt, meanwhile, should be a staple of any gentleman’s summer wardrobe — no matter how many linen shirts you own, you can always make room for one more: and this one will pair perfectly with any of the aforementioned swim shorts. And the navy Lockhart T Shirt is a summer must-have that will never, ever fall out of favour. You’ll find yourself reaching for it again and again (and again) — such is its power to be paired with virtually anything, and to give any ensemble that effortless, chic look to which every gentleman should aspire.