Today, renowned Swiss watch manufacturer IWC Schaffhausen have launched a curated selection of their watches on the award-winning online destination for men’s style, Mr Porter.
With timepieces from the Pilot’s Watches, Ingenieur, Aquatimer, Portugieser and Portofino ranges amongst the selection, the collection will cater to a variety of lifestyles – offering watches for sportsmen, divers, aviators and collectors alike.
One such of the watches will be the signature Portugieser Tourbillon Mystère Rétrograde, an 18-carat rose gold IWC with a 44.2mm case and Santoni alligator leather strap – a true collector’s timepiece.
The Pilot’s Collection showcases IWC’s experience in manufacturing aviator’s watches, the Ingenieur range has pioneered uncompromising engineering and rugged technical innovation since 1955 and the Aquatimer watches are inspired by legendary marine conservationist Jacques-Yves Cousteau.
The Portugieser collection, icons of Swiss haute horology, are the result of putting a pocket watch movement in the wristwatch case and the Portofino range is elegantly and timelessly inspired by the Dolce Vita luxury lifestyle of the Northern Italy fishing village that shares its name.
“We are extremely proud to launch such a prestigious brand as IWC Schaffhausen on Mr Porter,” says Toby Bateman, Managing Director of Mr Porter.
“Synonymous with true craftsmanship, innovation and iconic style, our customers will be able to shop a curated selection of the IWC range – from the famous Pilot’s Watches Collection all the way up to the highly complicated Portugieser Tourbillon Mystère Rétrograde. As a global online launch partner with IWC, we are sure this is just the beginning of a fruitful relationship.”
This move marks the first time IWC have partnered with an online-only retail brand, and shows that the company who pride themselves on the innovation, technical ingenuity and design of their products are taking the same approach with their marketing.
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