Inside the billion-pound rise of Gymshark

The Midlands-based gym attire company has just received a valuation of £1 billion. At just 28 years old, its co-founder Ben Francis has come a long way from his pizza delivery days…

Words: Tom Ward

On 17 August 2020, a tweet was sent from the Gymshark account to Pizza Hut. While unusual for the fitness brand, at first glance, the question was simple enough:

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