Before joining Boodles nearly 10 years ago, James Amos cut his teeth at some of Britain’s most highly regarded jewellers, including the Harrods boutique. Now a director at Boodles, James is helping to create a truly British brand that is proud to have high jewellery designs made in the heart of London.
‘Many of our designs are contemporary classics that suit any modern woman – but each piece still has a unique design that makes our Boodles jewellery so special.’ Because they work with select diamond dealers who uphold the highest ethical standards, each piece of Boodles jewellery has a story behind it.
Best of all, Boodles jewellery is designed in-house by Rebecca Hawkins and her design team, based here in the UK, making them a home-grown British brand success story.
By the age of 20, Karl-Friedrich Scheufele was already running his grandfather’s watchmaking business. Today as the Co-President of Chopard, jewellery has become as important to Karl-Friedrich’s daily work as watches – so its lucky he’s a trained goldsmith and watchmaker.
Quality craftsmanship, quality communication, quality time, and, last but not least, quality of life on both personal and professional levels
‘Jewellery is very important,’ Karl-Friedrich says ‘because it gives people two reasons to come into any one of our hundred or more worldwide boutiques.’ But, until 1985 there wasn’t there wasn’t a single piece of jewellery at Chopard. However, after the successful launch of the “Happy Diamonds” collection, jewellery has become as important to the business as their wold famous time pieces. According to Karl-Friedrich the keyword that best conveys his jewellery is: “quality” – ‘Quality craftsmanship, quality communication, quality time, and, last but not least, quality of life on both personal and professional levels.’
Luxury is not buying what everyone else has
‘Luxury is not buying what everyone else has’ says William Asprey, founder of William & Son, ‘it’s having something created especially for you, or for a particular occasion.’ When it comes to jewellery, Asprey’s Mayfair store is world famous for both creating and curating the finest collections of all that glitters.
But Asprey’s advice for buyers is simple enough. ‘The knowledge comes through knowing your partner extremely well and looking at her, listening to her and seeing what makes her happy!’ he explains, adding ‘you must remember to think always of her and whether or not she will use it.’
William & Son’s jewellery is first and foremost about ‘originality and practicality.’ But what really sets them apart is ‘listening to the client and always giving them options.’
But, as Asprey says, the ideal buyer of his jewellery is simply: ‘Anyone who will wear it with a smile.’
Become a Gentleman’s Journal Member?
Like the Gentleman’s Journal? Why not join the Clubhouse, a special kind of private club where members receive offers and experiences from hand-picked, premium brands. You will also receive invites to exclusive events, the quarterly print magazine delivered directly to your door and your own membership card.
