You just know, wholeheartedly, that when two of classic British names put their heads together on a project that it is going to be a resounding success. And they don’t get much bigger than perfumers Floris and shirtmakers Turnbull & Asser, who have just announced the launch of the 71/72 Eau de Parfum. Named after Turnbull & Asser’s flagship location at 71/72 Jermyn Street, this fresh, woody and boldly aromatic fragrance has been created to draw on the unity shared by these two renowned institutions and the stylish, discerning customers who return to their shops in 21st-century London.
Jermyn Street, an area symbiotic with becalming culture and bespoke fashion, now has eruptions of creativity bursting from its streets, making the destination a key hub for the discerning and stylish gentleman.
The 71/72 Eau de Parfum is a fragrance aimed at men who are confident, while understated, elegant yet eccentric – a modern gentleman, no longer defined. The fragrance opens with a crisp aromatic lift of juniper paired with clean citrus notes of mandarin and bergamot. This resonates with heady orals of jasmine and lavender alongside earthier notes of orris and oud.
This is a fragrance emblematic of the reorder in men’s bespoke fashion and style – a perfect reflection of these two British powerhouses.
Eau de Parfum 100ml – £140 / €180 / $190
Launching 30th August 2017
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