There has, perhaps, been no year in which we’ve appreciated the splendour of nature quite so much as 2020. After months of lockdown and restrictions, the simple pleasure of rolling hills, colourful autumn leaves and abundant wildlife has never felt more necessary.
And, thanks to Redbreast Irish Whiskey, this winter you can combine your two great passions: nature and an excellent dram. Following the launch of its partnership with conservation charity BirdLife International earlier this year, this November Redbreast Irish Whiskey will launch a limited edition version of its 12-year-old – the bestselling and most awarded single pot still Irish whiskey in the world – encased in a copper shell which neatly transforms into a bird feeder.
Designed with a zig-zag pattern which allows birds to cling to the feeder, once removed from the bottle simply fill it with seeds and nuts and wait for your new feathered friends to arrive. Feeding birds in this way is especially important in winter when food becomes scarce and, with 40% of all bird species in decline, Redbreast and BirdLife International hope this will help whiskey lovers to do their part to protect diversity in avian wildlife.
“After much anticipation, we are extremely excited to launch the beautifully crafted whiskey casing that has been specially designed to double up as a bird feeder,” says Laura Hanratty, Head of Prestige and Speciality Brands at Irish Distillers, owner of Redbreast Irish Whiskey. “We worked closely with BirdLife International to ensure the bird feeder honours our mission of helping protect not only Robins, but all common birds, as we move into the colder months and food begins to become scarce.”
Priced at €60 (£50), the same as a standard bottle of Redbreast Irish Whiskey 12-Year-Old, and with €15 (£12.50) from every bottle purchased donated directly to BirdLife International, the limited edition bottle will also help raise crucial funds to support the charity’s work monitoring bird populations and identifying environmental issues.
“Not only is the whiskey casing beautiful, it will also help support our feathered friends throughout the cold winter by providing them with a valuable source of food,” explains BirdLife International CEO Patricia Zurita. “Whether they’re garden birds or migratory birds passing through, all species will benefit from this, not just Robin Redbreasts. This bird feeder helps spread awareness of the simple, yet important, things we can all do to help protect birds whilst also raising vital funds.”
A great Irish whiskey that also supports the bird populations we’ve come to appreciate so much over the past few months? Sounds like a win-win that will also make a memorable Christmas present for the whiskey aficionado in your life. Click the button below to buy your bottle now.
Redbreast Irish Whiskey 12-Year-Old Limited Edition
Top tips for setting up a bird feeder
- In general, birdfeeders work best when filled with peanuts, sunflower seeds or suet (i.e. fat) pellets. Various commercial seed mixes also work very well.
- Variety is key, the more varied the different types of food that are provided, the greater the variety of bird species that will visit and will benefit.
- Take care that the seeds aren’t so small they can fall through the holes.
- It’s important to provide food at a rate that matches the birds’ appetites. Birds will generally spend more time visiting feeders and require more food when temperatures are low, and especially during periods of snow and/or freezing weather. Fill the feeder half full to start with, then keep an eye on how rapidly the level of food drops.
- Ideally the feeder should be hung from a relatively exposed tree branch or from a bird table or freestanding feeding station. It should be high enough above the ground that cats and other mammalian predators can’t reach it, and far enough away from dense foliage where avian predators such as hawks might lurk and ambush the birds that feed on it.
- Provide water in addition to food to really benefit a wide range of different species. Use a dedicated bird bath or simply fill a disk with water and placing it in an open location where birds can easily use it while still being able to see predators approaching.
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