The brand gearing the city gentleman up for the countryside
The place to head for some of the finest supplies in town...
The outdoor enthusiasts’ store of choice, Farlows is a haven of country life in the heart of London and has been supplying the finest fishing tackle, shooting and country clothing since its founding by Charles and John King Farlow in 1840.
Awarded the royal warrant as suppliers of fishing tackle and waterproof clothing in 1982 by Prince Charles, a keen salmon fisher, Farlows combines cutting-edge stock with traditional customer service values.
The iconic Pall Mall store is open seven days a week and carries a range of stock that is second to none. In addition, there is also a comprehensive online store and a website that offers regular news, blogs and advice.
Acknowledged experts in game fishing and fieldsports, both at home and abroad, staff can advise on the correct tackle, techniques, clothing and accessories for any destination in the world.
Director of Fishing, Brian Fratel, has met kings, queens and princes; lords and ladies; dukes and maharajahs and has fished with most of the greatest anglers of our generation. To many people Brian is the epitome of ‘Mr. Farlow’ and he has been at the heart of the company for almost 50 years, having joined Farlows in September 1968 on the lavish salary of ten guineas a week.
No matter where in the world you are heading to fish, if you call into Farlows Brian will not only give you the perfect advice, he’ll probably tie the killer fly for you too, and his network of contacts is the best in the UK, probably the world!
In respect of current fishing trends Brian said,
“We are seeing a swell in popularity with both trout and salmon fishing as clients are looking for new experiences and destinations. Lure fishing, both in fresh and saltwater, is also becoming increasingly popular. Tropical destinations for saltwater species are extremely desirable and increasingly in demand as new and exotic quarry are being chased in places such as Cuba, Costa Rica and the Seychelles.
“At this time of the year we are exceptionally busy with clients coming to us to be kitted out in chest waders and boots for trips to Russia in search of Atlantic salmon, and we are coming up to peak season on the River Tweed too!”
In addition to fishing hardware, Farlows offer a carefully curated range of practical country and shooting clothing and footwear to ensure you look stylish and remain comfortable, whatever the weather.
Shooting Manager, Will Hogan, is the son of a gun maker and himself a former gamekeeper having helped run premium shoots all over the UK and even New Zealand.
Will provided some insight into current activity in-store by telling us:
“We are very much ready for the season and the new Farlows shooting tweeds provide traditional attire very much in keeping with the etiquette of British shooting, but combined with cutting edge technical performance and protection from the elements. All of the tweeds are made for exclusively for Farlows in a small mill in Hawick, Scotland and we were delighted to only work with artisan British craftsmen to create the range.
“The new Farlows Autumn Winter 2016 collection also features a number of highly desirable pieces for ladies and gentlemen about town too and, perhaps appropriate given the British weather, we have the best boot room in town too with brands including: Dubarry, Penelope Chilvers, Tricker’s and Meindl.”
Visit the store at: 9 Pall Mall, London, SW1Y 5NP, United Kingdom
This article is written in association with Farlows.
For everything you need to know about the Shooting and Country Clothing Open Day, see here.
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