Bottoms up! How homebrew beer went luxe
Once the preserve of teenage miscreants and middle-aged neckbeards, home brew has gone high-end
- Words by: Harry Shukman
Once the preserve of teenage miscreants and middle-aged neckbeards, home brew has gone high-end
Once the preserve of teenage miscreants and middle-aged neckbeards, home brew has gone high-end
Not so long ago, home brewing was the preserve of two demographics, and two demographics only. The first: teenage boys too young to purchase alcohol, but old enough to want it. The second: bearded heavy metal fans on familiar terms with the staff at their local Games Workshop. The end product made by both groups would be nobody else’s idea of a refreshing pint, and the author can speak from unhappy experience. Times change, however, home brewing has now gone luxe: more and more customers are sourcing premium equipment to produce gallons of their own lagers and ales good enough to compete with the real deal.
Not so long ago, home brewing was the preserve of two demographics, and two demographics only. The first: teenage boys too young to purchase alcohol, but old enough to want it. The second: bearded heavy metal fans on familiar terms with the staff at their local Games Workshop. The end product made by both groups would be nobody else’s idea of a refreshing pint, and the author can speak from unhappy experience. Times change, however, home brewing has now gone luxe: more and more customers are sourcing premium equipment to produce gallons of their own lagers and ales good enough to compete with the real deal.
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| Clubhouse Membership | |
|---|---|
| Two Magazines per yearDelivered to your door | |
| Full Access to Paywall contentAccess to all member-only online features | |
| Membership Cardto redeem all the perks. | |
| Members Invites to Exclusive Eventsto private Clubhouse events | |
| Weekly newsletter Straight to your inbox | |
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