Bluemint is the swimwear brand to supercharge your summer
Reams of patterns and customisation options make this British brand your summer style staple
Have you ever looked down at your drab, age-old swimming trunks and thought they needed an upgrade? You’re right. They do. So, before you next cannonball off your yacht into the Med, take some time to reevaluate your swimwear needs.
Bluemint’s store in Santa Margherita Ligure, Italy
The brand to help you do it? Bluemint. Whether you’re looking for patterns of pandas, penguin prints or a playful polar bear motif, this London-based beachwear and lifestyle brand has you covered.
Their stores — situated everywhere from St Tropez to Capri — may sell everything from sweatshirts to iPhone covers, but the beachside location belies the brand’s real focus. Rarely will you see such a range of swimming trunks, and rarely are they this well-made.
Bluemint’s store in Rome, Italy
Bluemint captures its Mediterranean heritage with a design centred on quality and fit, where each pair of swim shorts is constructed using a time-tested methodology to ensure a water-repellent, soft-touch exterior. With tailored fits, elasticated waistbands and contrast piping, these are meticulously-made canvases on which the brand tells us their story.
"Bluemint captures its Mediterranean heritage with a design centred on quality and fit..."
Each pair of trunks, from the Toucan-emblazoned ‘Bird of Paradise’ to hot air ballooned ‘Dreamland’, is stirred from real life experiences, different lifestyles, art, travel and photography.
Bluemint’s store in Bodrum, Turkey
And you can take this creativeness even further, as the brand offers you the chance to customise your own swim shorts with colours and patterns that mean something to you — from a shade that reminds you of an unforgettable holiday to a hue that’ll imbue you with the confidence to try that third twist during your latest cliff dive.
And, with a London store among the 18 soon to open, it’ll soon make it even easier for you to pick up a pair of Bluemint swimming trunks. Although, let’s be honest, you’re not going to complain if you have to swing by St Tropez instead…
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