5 affordable watches you will want to buy this christmas

Watches, as we are well aware, consume a vast part of the luxury lifestyle industry, and although many are stunning feats of engineering and beauty, can we really afford, or even warrant, spending tens of thousands on one… For many the answer is a resounding no. For me, watches have always been a matter of practicality over necessity, and I know this is the same for many of you. So, with Christmas fast approaching, now is the perfect time to invest in a quality, affordable wristwatch. Think BMW M3 rather than BMW i8 – still beautiful and reliable, but nowhere near as expensive.

Shore Projects

A British company born on the coastline, Shore Projects are making highly popular contemporary timepieces. Everyone at The Gentleman’s Journal are huge fans, and you will be too. Is this the best value watch money can buy? Find out here.

Shore Projects The Gentleman's Journal

From £115, shoreprojects.com

Daniel Wellington

Daniel Wellington is garnering a massive following across the globe, with social media and luxury-department stores going wild for it – and it’s easy to see why. Robust yet refined, they make for the perfect everyday wearer – and the red, blue and white NATO strap is awesome.

Daniel Wellington The Gentleman's Journal

From £179, danielwellington.com


A relatively new watch brand, Sekford are number one for more affordable dress watches. Certainly the choice for wearing to events and parties, we love the mid-century design and distinguished watch face. A perfect christmas gift? I think so.

Sekford The Gentleman's Journal

From £695, sekford.com


When it comes to an affordable timepiece for the more country-inclined gentleman, Timex have you covered. Perfect for wearing outdoors, its vast range offers something for quite literally all tastes.

Timex The Gentleman's Journal

From £39.99, timex.com

W.T. Author

Another British brand, with timepieces reminiscent of early 20th century military watches, W.T. Author are for the true adventurer – high-grade leather straps combined with unusual yet easy-on-the-eye faces make them an obvious choice. Not to mention their supreme quality too.

W.T. Author The Genteman's Journal

From £350, wtauthor.com

Want to know what timepiece suits you best, take our quiz – What is the perfect watch for you?

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