
There’s a certain type of man who makes summer dressing look effortless. He moves from beach to lunch to dinner in softly tailored linen, suede loafers and perfectly worn sunglasses, never appearing overdressed nor underprepared. The truth, however, is that great holiday style rarely happens by accident. It comes down to a tightly edited collection of pieces that work hard, travel well and quietly elevate every moment of a summer escape.
With that in mind, we’ve curated 29 holiday style picks that will have you covered for the season ahead. From Riviera-ready polos and elegant suede loafers to portable speakers, Panama hats and the perfect bottle of champagne, consider this your definitive summer packing list.
Swaine
Esplanade Panama hat
£425
A proper Panama hat instantly elevates summer dressing. Swaine's version feels classic without veering anywhere near cliché territory.
P Johnson
Canvas tote
£175
Every summer wardrobe needs a dependable tote bag. P Johnson's canvas version feels understated, practical and quietly luxurious.
Brioni
Long-sleeved polo
£1,090
If there's one ultimate luxury piece on this list, it may well be Brioni's silk-cashmere long-sleeved polo. Quiet luxury at its absolute finest.
Everdure
Cube barbecue
£128
For beach days, boat trips and impromptu summer lunches, few things feel more luxurious than a portable barbecue done properly. Everdure's Cube combines clever functionality with sleek design.
Cheaney
Sennen loafers
£295
Soft caramel suede and a lightweight construction make Cheaney's Sennen loafers ideal for summer dressing. Elegant without feeling overly formal.
CDLP
Swim shorts
£170
Minimal Scandinavian swimwear done properly. CDLP's understated sage-green pair feel clean, contemporary and endlessly wearable throughout summer. The best thing is how quickly they dry.
Oliver Peoples
Eyles sunglasses
£382
Made in Japan with a vintage-inspired angular frame, these Eyles sunglasses feel understated in exactly the right way. These are sunglasses that whisper luxury, rather than shout about it.
“Japanese craftsmanship meets old Hollywood”
Jo Malone
Body wash
£38
Great hotels understand the importance of scent. Jo Malone's cypress and grapevine body wash brings that same feeling into your own bathroom.
Luca Faloni
Siena piqué shirt
£170
Luca Faloni continues to master Riviera-ready essentials. The Siena piqué shirt feels elevated, breathable and effortlessly Italian.
Ultra Violette
SPF 30 suncream
£32
Good skincare has become a modern travel essential. Ultra Violette's Clean Screen lightweight SPF 30 protects without leaving the heavy, greasy finish many sunscreens still suffer from.
Crockett & Jones
Sorrento loafer
£525
Pastel-blue suede may sound bold on paper, but Crockett & Jones make it feel wonderfully sophisticated. The Sorrento loafer is a statement summer shoe done properly.
Dr Sebagh
Serum Repair
£72
Long days in the sun demand serious skincare afterwards. Dr Sebagh's cult serum helps restore hydration and calmness after travel and heat exposure.
YETI
Roadie cool box
£475
Whether on a yacht or at the beach, a proper cool box remains one of summer's underrated luxuries. Yeti's wheeled Roadie keeps drinks ice cold all day long.
Victorinox
Spartan pocket knife
£27
The gentleman traveller should always be prepared. Victorinox's iconic pocket knife remains one of the most practical accessories you can pack.
“A timeless travel essential”
Ripa Ripa
Mosaico swim shorts
£120
Sunspel
Loopback sweatshirt
£140
No holiday wardrobe is complete without an easy layer for cooler evenings. Sunspel's azure-blue loopback sweatshirt feels relaxed, luxurious and quietly timeless. Brad Pitt is a fan.
Blancpain x Swatch
Antarctic Ocean watch
£350
The ultimate holiday watch should be fun, robust and easy to wear. This Blancpain x Swatch collaboration delivers all three with colourful Bioceramic construction and serious dive-watch heritage.
Bennett Winch
Sports holdall
£1,250
The perfect weekender bag does more than simply carry clothes. Bennett Winch's sports holdall combines British craftsmanship with quietly luxurious practicality.
Rochambeau Club
Cabriolet cap
£50
The baseball cap has become a summer staple, but few do it with as much charm as Rochambeau Club. Sporty, nostalgic and wonderfully easy to wear.
J.Crew x Vans
Sneakers
£75
White canvas sneakers remain the unofficial footwear of summer travel. This J.Crew collaboration adds a slightly elevated touch to the Californian classic.
Louis Roederer
Brut Nature
£99
No summer lunch should end without excellent champagne. Roederer's Brut Nature is crisp, mineral and wonderfully refreshing in warmer weather.
“The perfect long-lunch champagne”
Monte Carlo Beer
Riviera organic blonde ale
£23
A Riviera-inspired organic blonde ale designed for terraces, yachts and long afternoons in the sun. Light, crisp and remarkably drinkable.
Church's
Rowley suede loafers
£840
Church's bring a slightly sharper edge to summer footwear. Smart enough for dinner, yet relaxed enough for long afternoons by the sea.
Ralph Lauren
Chino shorts
£145
Some classics never go out of style. Ralph Lauren's stretch straight-fit chino shorts offer an easy preppy sensibility that works from yacht deck to city terrace.
Ultimate Ears
Boom 4 Speaker
£102
A portable speaker is now as essential as swim shorts on summer escapes. Waterproof, compact and surprisingly powerful, the Wonderboom 4 is built for pool days and boat trips alike.
Aubin
Lacey Cotton-Linen Knit
£98
Relaxed summer knitwear at its finest. Aubin's ecru cotton-linen crew neck works perfectly thrown over swimwear or paired with tailored shorts after sunset.
Aubin
Lind Double-Pleat Linen Shorts
£89
A great pair of pleated linen shorts remains one of summer's smartest investments. Aubin's version feels refined enough for lunch whilst remaining relaxed throughout the day.
Sunspel
Riviera T-Shirt
£90
Originally designed for Daniel Craig's Bond, the Riviera T-shirt has become a modern menswear icon. Clean, fitted and endlessly versatile.
“Clean, sharp, eternally wearable”
Tod's
Suede Loafers
£550
Few brands understand relaxed Italian elegance quite like Tod's. Their suede loafers remain among the finest holiday shoes money can buy.
