Watches, as we are well aware, consume a vast part of the luxury lifestyle industry, and although many are stunning feats of engineering and beauty, can we really afford, or even warrant, spending tens of thousands on one… For many the answer is a resounding no. For me, watches have always been a matter of practicality over necessity, and I know this is the same for many of you. So, with Christmas fast approaching, now is the perfect time to invest in a quality, affordable wristwatch. Think BMW M3 rather than BMW i8 – still beautiful and reliable, but nowhere near as expensive.
A British company born on the coastline, Shore Projects are making highly popular contemporary timepieces. Everyone at The Gentleman’s Journal are huge fans, and you will be too. Is this the best value watch money can buy? Find out here.
From £115, shoreprojects.com
Daniel Wellington is garnering a massive following across the globe, with social media and luxury-department stores going wild for it – and it’s easy to see why. Robust yet refined, they make for the perfect everyday wearer – and the red, blue and white NATO strap is awesome.
From £179, danielwellington.com
A relatively new watch brand, Sekford are number one for more affordable dress watches. Certainly the choice for wearing to events and parties, we love the mid-century design and distinguished watch face. A perfect christmas gift? I think so.
From £695, sekford.com
When it comes to an affordable timepiece for the more country-inclined gentleman, Timex have you covered. Perfect for wearing outdoors, its vast range offers something for quite literally all tastes.
From £39.99, timex.com
Another British brand, with timepieces reminiscent of early 20th century military watches, W.T. Author are for the true adventurer – high-grade leather straps combined with unusual yet easy-on-the-eye faces make them an obvious choice. Not to mention their supreme quality too.
From £350, wtauthor.com
Want to know what timepiece suits you best, take our quiz – What is the perfect watch for you?