Our guest on today’s episode is Luca Faloni, the founder of the Italian menswear brand that bears his name. Luca’s business is a classic style start-up success story — one excellent hero product, a little artisan craftsmanship, a successful online store, a loyal and discerning following… and then the slow steady climb to start competing with the big boys. Today, the brand has four major stores across the world (with seven more on the way next year) and has an adoring following wherever it appears — their linen shirts, in particular, come highly prized.

In this episode, Luca tells us why 28 is the ideal age to start a business; why the restaurant owner next door can teach you just as much about business as Elon Musk; and why there’s no such thing as being over-prepared.