Henry Hales is the founder of Sir Plus, a men’s fashion start up that uses surplus material to build distinctive British garments and accessories. From his humble beginnings selling boxer shorts on a stall in East London, Henry has grown the business to a formidable size, and built a brand that stands all on its own in a particularly crowded marketplace. In today’s episode, Henry shows us the power of growing slowly, the tricks to building an incredibly loyal following, and the importance of doing one thing extremely well.