In this week’s episode, we talk to Wilhelm Schmid, the CEO of German watchmaker A. Lange & Söhne.

Though Wilhelm’s background is in the automobile industry, he has, since a very young age, been obsessed with watches. He’s in the right place, then – based in the famous watchmaking town of Glashütte in Germany, A. Lange & Söhne is perhaps one of the most celebrated and venerated watch brands in the world.

Today, the CEO tells us how a watch can possibly cost 2 million euros, why smart watches are doomed by their very nature to fail, and why gentlemen are still so in thrall to measuring time.

Our thanks, once again, to Mark’s Club for playing hosts.